Highly Rated
Kim B

Kim B

Content Strategist

Experienced content strategist, editor, marketer, and media professional with a demonstrated history of heading up a large content team.

74 days completed Joined October 2021
Cemoh Profile


Kim is an experienced content strategist, editor, marketer, and media professional with a demonstrated history of heading up a large team in the online media industry for a leading digital publisher.

Kim is skilled in business content and marketing strategy, people and culture management and recruitment, internal communications, and strategic partnerships, with post-graduate qualifications in writing, editing, and publishing.


The Barefoot Investor

Head of Content & Operations (2021 - current)

Editorial direction and management

Establishing editorial processes and workflows

Managing the editorial calendar and holding responsibility for all publishing deadlines and consistency of coverage across platforms

Search engine optimisation for all editorial content

Researching, pitching and selecting a high volume of content concepts to run weekly

Writing editorial and interview briefs, as well as written content for the website and other business platforms

Copy editing articles and other internal and external documents as required

Community management -dealing with audience questions and feedback and managing social communities

Operational excellence – driving operating efficiency and process creation and improvement across the business

P&L management and accountability –managing expenses to ensure departmental budgets are being adhered to

Digital marketing strategy – facilitating plans designed to drive audience retention, engagement and growth across all owned platforms, namely website, social media, and email databases

Human resources – Responsible for employee coaching and management, supporting personal development, issue the resolution, employee engagement, reward and recognition, company culture and recruitment

Customer experience – creating a culture and an operating rhythm designed to ensure the business is regarded as a trusted source by readers, customers, and industry

Media relations – fielding and sourcing media opportunities and negotiating, facilitating, and briefing, in line with business objectives and strategy

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The Urban List

Head of Content & Editor in Chief (2021 - current)

Editorial and marketing strategy and management

Set end-to-end content strategy for The Urban List, including decisions on content types, platforms, targets, resourcing, SEO strategy, etc.

Responsible for the achievement of ambitious audience, social and database growth targets

Custodian of the Urban List brand –decision maker on appropriate brand partnerships and content collaborations

People & team management

Ran a team of 25 editors and content creators to produce a high- volume of daily digital content, across 7 cities (Brisbane, Sydney, Melbourne, Perth, Auckland, Gold Coast, Sunshine Coast)

Directly coached and nurtured a team of 7 editors across the country to achieve individual city targets and personal professional goals

Recruitment of editorial team staff as required as well as involvement in recruitment process for new members of the executive team

Responsible for developing and implementing cultural initiatives within the business, including staff reward and recognition program

Internal communications

Responsible for all business cultural initiatives and internal communications practices

Examples include: Creation and execution of employee reward and recognition program; weekly internal newsletter, appointment/resignation announcements, company policy updates, company offsites and planning days etc

P&L Management

Responsible for negotiating department budget and then managing to it – reporting weekly on performance

Public speaking

Presenting on the company’s behalf on topics related to content, marketing and digital trends

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Key Skills
Social Media Management Content Production Copywriting Email Marketing Marketing Strategy
Key Industries
Government & Public Administration Insurance & Financial Services Professional Services Tourism & Travel