Kim B
Content Strategist
Experienced content strategist, editor, marketer, and media professional with a demonstrated history of heading up a large content team.
Summary
Kim is an experienced content strategist, editor, marketer, and media professional with a demonstrated history of heading up a large team in the online media industry for a leading digital publisher.
Kim is skilled in business content and marketing strategy, people and culture management and recruitment, internal communications, and strategic partnerships, with post-graduate qualifications in writing, editing, and publishing.
Experience
The Barefoot Investor
Head of Content & Operations (2021 - current)
Editorial direction and management
Establishing editorial processes and workflows
Managing the editorial calendar and holding responsibility for all publishing deadlines and consistency of coverage across platforms
Search engine optimisation for all editorial content
Researching, pitching and selecting a high volume of content concepts to run weekly
Writing editorial and interview briefs, as well as written content for the website and other business platforms
Copy editing articles and other internal and external documents as required
Community management -dealing with audience questions and feedback and managing social communities
Operational excellence – driving operating efficiency and process creation and improvement across the business
P&L management and accountability –managing expenses to ensure departmental budgets are being adhered to
Digital marketing strategy – facilitating plans designed to drive audience retention, engagement and growth across all owned platforms, namely website, social media, and email databases
Human resources – Responsible for employee coaching and management, supporting personal development, issue the resolution, employee engagement, reward and recognition, company culture and recruitment
Customer experience – creating a culture and an operating rhythm designed to ensure the business is regarded as a trusted source by readers, customers, and industry
Media relations – fielding and sourcing media opportunities and negotiating, facilitating, and briefing, in line with business objectives and strategy
The Urban List
Head of Content & Editor in Chief (2021 - current)
Editorial and marketing strategy and management
Set end-to-end content strategy for The Urban List, including decisions on content types, platforms, targets, resourcing, SEO strategy, etc.
Responsible for the achievement of ambitious audience, social and database growth targets
Custodian of the Urban List brand –decision maker on appropriate brand partnerships and content collaborations
People & team management
Ran a team of 25 editors and content creators to produce a high- volume of daily digital content, across 7 cities (Brisbane, Sydney, Melbourne, Perth, Auckland, Gold Coast, Sunshine Coast)
Directly coached and nurtured a team of 7 editors across the country to achieve individual city targets and personal professional goals
Recruitment of editorial team staff as required as well as involvement in recruitment process for new members of the executive team
Responsible for developing and implementing cultural initiatives within the business, including staff reward and recognition program
Internal communications
Responsible for all business cultural initiatives and internal communications practices
Examples include: Creation and execution of employee reward and recognition program; weekly internal newsletter, appointment/resignation announcements, company policy updates, company offsites and planning days etc
P&L Management
Responsible for negotiating department budget and then managing to it – reporting weekly on performance
Public speaking
Presenting on the company’s behalf on topics related to content, marketing and digital trends