Highly Rated
Kirk B

Kirk B

Digital Marketing Strategist

Creative and analytical digital marketing strategist with proven expertise and knowledge to increase traffic and conversions.

New Cemoh QLD, Australia Cemoh since June 2022
Cemoh Profile

Summary

Kirk is a creative, strategic and analytical digital marketer in both operational and management roles. With 10+ years industry experience, He has led digital marketing campaigns that involved nationally/internationally recognised brands such as Good Year and KTM.

Kirk honed his skills as an eCommerce specialist and analysis of sales data in his role as Digital Marketing and Sales Analyst for Hema Maps. By executing organic, paid and product/content focused marketing initiatives, Kirk helped cement Hema maps as the leader in the off-road navigation industry.

As Social Media Manager for Campfire Creative Agency, Kirk collaborated on projects across multiple channels owned by 4WD 24/7 brand, and championed the success of their merchandise label, Snatch Clothing. With scheduled organic content delivery and targeted paid social media advertising, generating leads and sales not only for owned brands but also for their sponsoring partners.

In his most recent role, Head of Digital Marketing, Kirk managed a multi-brand portfolio, which has diversified his established skill-set by catering to each individual client. With a focus on delivering unique digital strategies specific to the brand, he excels in strategic planning, driven by the challenge of working across a diverse brand pool, analysing and re-strategising to ensure best possible outcomes for all his clients.

Experience

4WD 24/7

Social Media Manager (2019 - 2020)

Use social media to grow the audience of 4WD Action mainly YouTube, Facebook and Instagram.

Contribute ideas and execute digital marketing plans for Snatch Clothing and agency clients.

Maximise set KPIs for each of the marketing partners and sales for Snatch Clothing.

Analyse campaign success and report monthly.

Make best use of video content from the production team.

850,000+ organic reach on video post for Snatch Clothing (Facebook).

200% average monthly sales growth compared to the previous year for Snatch Clothing.

1100%+ ROI for Snatch Clothing (FB/IG Ads).

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21 Designs

Head Of Digital Marketing (2018 - 2019)

Plan, implement and optimise key digital marketing strategies - eCommerce and lead generation.

Create and manage paid campaigns including Google Ads (search, shopping and display), as well as Facebook, Instagram and YouTube advertising.

Manage team of content writers and administrators.

Analysis and reporting including Google Analytics data.

519% ROAS (Facebook and IG Ads - prospecting and retargeting) + 61 top 10 keywords on Google for a

motorcycle brand in seven months (SEO).

$8,000 revenue from lead generation in one week for local glazier (Google Search Ads).

Increased client revenue by $45,000 per month increase for fitness equipment retailer in three months (SEO and Google ads).

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Hema Maps

Digital Marketing and Sales Analyst (2016 - 2018)

From 25,000 to 60,000 monthly organic visitors (SEO).

$25,000 Hema HX-1 GPS sales in 48 Hours (Email Marketing/Facebook Ads).

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Key Skills
Pay Per Click (PPC) Social Media Strategy Campaign Strategy eCommerce Marketing Strategy
Key Industries
Automotive Retail Trade Tourism & Travel