Kirk BDigital Marketing Strategist
Creative and analytical digital marketing strategist with proven expertise and knowledge to increase traffic and conversions.
Kirk is a creative, strategic and analytical digital marketer in both operational and management roles. With 10+ years industry experience, He has led digital marketing campaigns that involved nationally/internationally recognised brands such as Good Year and KTM.
Kirk honed his skills as an eCommerce specialist and analysis of sales data in his role as Digital Marketing and Sales Analyst for Hema Maps. By executing organic, paid and product/content focused marketing initiatives, Kirk helped cement Hema maps as the leader in the off-road navigation industry.
As Social Media Manager for Campfire Creative Agency, Kirk collaborated on projects across multiple channels owned by 4WD 24/7 brand, and championed the success of their merchandise label, Snatch Clothing. With scheduled organic content delivery and targeted paid social media advertising, generating leads and sales not only for owned brands but also for their sponsoring partners.
In his most recent role, Head of Digital Marketing, Kirk managed a multi-brand portfolio, which has diversified his established skill-set by catering to each individual client. With a focus on delivering unique digital strategies specific to the brand, he excels in strategic planning, driven by the challenge of working across a diverse brand pool, analysing and re-strategising to ensure best possible outcomes for all his clients.