Kirsten H
Chief Marketing Officer
Experienced leader with expertise in sustainability/ESG, reputation and brand management and transformation. Master of Business Administration.
Summary
Kirsten Haywood is a strategic and experienced executive and educator with over 20 years of diverse experience across sectors and industries, in Australia and the Asia Pacific region. She excels in leadership, relationship and capacity building, sustainability and ESG, transformation, and issues management. Kirsten has a proven track record of delivering social impact programs aligned with Sustainable Development Goals and is skilled in stakeholder engagement, reputation management, and managing change environments. She holds a Master of Business Administration with a focus on Sustainable Business and Social Impact, and has received various awards and recognitions for her exceptional work.
Experience
RMIT University Online
Industry Mentor Lecturer (2023 - current)
Delivering a micro-credential course in Sustainability and Social Impact, developing lectures, leading webinars, and achieving high teaching scores.
Westpac Group
Head of Corporate Affairs, Marketing and Sustainability - Westpac Pacific (2017 - 2023)
Established and led a multidisciplinary team across three countries responsible for reputation and brand management, stakeholder relationships, and sustainability programs. Led delivery of online financial inclusion and gender equality programs and engaged with business, government, NGOs and UN agencies.
In addition, from 2020-2023 led stakeholder engagement and public information during the pandemic, and for four Westpac Group divestment programs.
Westpac Group
Senior Manager, Communications and Sustainability - Westpac Pacific (2015 - 2017)
Led communications for the sale of Westpac's operations in five Pacific Island countries.
Set up communication strategy, teams, processes and workflows. Established new sustainability strategy and programs, managed ESG governance and issues.
International Finance Corporation
Consultant (2013 - 2015)
Worked with the private sector arm of the World Bank, contributing to projects focused on economic development in Asia Pacific.
Department of Foreign Affairs & Trade
Consultant to Solomon Islands Water Corporation (2012 - 2013)
Provided consultancy services to the Solomon Islands Water Corporation, supporting communication, marketing and stakeholder engagement.
ACTEW Corporation (now Icon Water)
Communications, Marketing & Community Engagement leadership roles (2007 - 2012)
Held various leadership roles in communications and marketing, overseeing community engagement initiatives and strategies relating to drought and new water infrastructure.
Australia Council for the Arts
Various communications roles (2001 - 2007)
Progressed from graduate level to various communications roles, contributing to arts and cultural initiatives.