Kirsten H
Chief Marketing Officer
Experienced leader with expertise in transformation, reputation and brand management. Master of Business Administration.
Summary
Kirsten Haywood is a strategic and experienced executive with over 20 years of diverse experience across sectors and industries, in Australia and the Asia Pacific region. She excels in leadership, relationship and capacity building, sustainability and ESG, transformation, and issues management. Kirsten has a proven track record of delivering programs aligned with Sustainable Development Goals and is skilled in stakeholder engagement, reputation management, and managing change She holds a Master of Business Administration with a focus on Sustainable Business and Social Impact, and has received various awards and recognitions for her exceptional work.
Experience
RMIT University Online
Industry Mentor Lecturer (2023 - current)
Delivering a micro-credential course in Sustainability and Social Impact, developing lectures, leading webinars, and achieving high teaching scores.
Westpac Group
Head of Corporate Affairs, Marketing and Sustainability - 4 business units including offshore banks (2017 - 2023)
Established and led a multidisciplinary team across three countries responsible for reputation and brand management, stakeholder relationships, and sustainability programs. Led delivery of online financial inclusion and gender equality programs and engaged with business, government, NGOs and UN agencies.
In addition, from 2020-2023 led stakeholder engagement and public information during the pandemic, and for four Westpac Group strategic review and divestment/wind-down programs (Auto Finance, Vendor Finance, Westpac Pacific and Banking as a Service).
Westpac Group
Senior Manager, Communications and Sustainability - Westpac Pacific (2015 - 2017)
Led communications for the sale of Westpac's operations in five Pacific Island countries.
Set up communication strategy, teams, processes and workflows. Established new sustainability strategy and programs, managed ESG governance and issues.
International Finance Corporation
Consultant (2013 - 2015)
Worked with the private sector arm of the World Bank, contributing to projects focused on economic development in Asia Pacific.
Department of Foreign Affairs & Trade
Consultant to Solomon Islands Water Corporation (2012 - 2013)
Provided consultancy services to the Solomon Islands Water Corporation, supporting communication, marketing and stakeholder engagement.
ACTEW Corporation (now Icon Water)
Communications, Marketing & Community Engagement leadership roles (2007 - 2012)
Held various leadership roles in communications and marketing, overseeing community engagement initiatives and strategies relating to drought and new water infrastructure.
Australia Council for the Arts
Various marketing and communications roles (2001 - 2007)
Progressed from graduate level to various communications and marketing roles, contributing to arts and cultural initiatives.