Krista F
Copywriter
A seasoned writer with over 20 years at the page, ten of which include in-agency copywriting and digital marketing management.
Summary
I am a seasoned copywriter, editor and digital marketer with over 20 years at the page, ten of which include in-agency creative copywriting and digital marketing project management. That’s where it starts anyway.
I am on the long-haul train ride as a copywriter, author, creative collaborator and small business consultant. Often referred to as a Wordsmith, I bring a significant educational and practical back catalogue in the arts and a bachelor’s degree in psychology and philosophy from the University of Queensland. Mix it all together and I am about making change with words.
My ride-or-die passions are thriving communities, mental health, education and childhood development (so much so that I wrote a book on suicide prevention), in addition to guiding others to find their unique voice in business. I have created and curated for a diverse group, from migration law to recruitment, building and trades, health services and fitness, adult education, retail, real estate, software, transport, big industry, events and the environmental space.
Working with designers, web developers, social media content creators, video teams, art directors and client managers, my clients place their trust in me to help create the tone and face of their business, which I take on with deep respect.
Experience
Bear Marketing
Creative Copywriter (2022 - current)
Creative copywriting for a diverse mix of clients, including editing and keyword research
Stakeholder and communications analysis for strategy development
On-time, creative, engaging, error-free copy delivered to tight deadlines in line with contractual deliverables
Print and digital copywriting for websites, blogs, articles, case studies, advertising campaigns, landing pages, company profiles, sales brochures and email marketing
Collaborate with all in-house departments including designers, web developers, social media content creators, digital advertising managers, video team and client management heads
Client liaison, including strategy and approvals processes
Keep to strict timelines and budgets, along with the execution of monthly accountability reports
Byron Region Community College
Marketing Officer (2021 - 2022)
Reporting to the Marketing and Course Coordinator to provide copywriting, print and digital marketing services that promote several hundred study opportunities each year including General Courses and Vocational Education and Training (VET).
Social media content (Instagram and Facebook).
Paid advertising campaigns (Instagram and Facebook through Ads Manager in Meta Business Suite).
Print ads and editorials (The Echo, The Northern Rivers Times, Byron Healing, etc.).
Fortnightly newsletter (Mailchimp).
Posters (Canva).
Website and course updates and additions (onCourse).
Student stories (personal interviews).
Support with general course programming as required.
Small Business Consultant
Advertising and Creative Copywriter (2020 - current)
Build mobile-friendly websites in Squarespace, responsible for site navigation, page layout, image selection, SEO, opt-in functionality, security, online stores, booking forms and blogs.
Creative copywriter
Small business consulting supporting clients to refine their business vision in line with target market analysis.
Creative collaborator providing written assets for artists to use alongside their work and in galleries.
Author in suicide prevention.
RT Digital
Copywriting Manager | Digital Marketing Adviser (2013 - 2021)
Work with a 10-person digital marketing team to create strategic copy that promotes clients' sales and business objectives, SEO and social media advertising.
Assist clients to elevate their marketplace positioning.
Analyse creative briefs and conduct research to shape copy based on clients' unique brand, tone, language and objectives.
Studied industry best practices for SEO and content strategy.
Manage multiple projects simultaneously while keeping to strict standards for accurate, creative, conversion-driven, error-free copy.
Research topics using multiple sources for writing inspiration and information.
Apply strong writing, editing, and proofreading to each assignment.
Worked with hundreds of clients to determine website, eBook, and social media ads geared toward specific target markets throughout Australia and New Zealand.
Awareness Shows
Blog Writer (2012 - 2013)
Researched, wrote, and published blog content on social, emotional, and environmental awareness for the
the national network of participating high school students including difficult subjects such as depression, youth self-harm, and eating disorders, for example, in such a way as to encourage the dissolution of shame and encourage help-seeking behaviours.
Qualifications
Bachelor of Arts (Psychology & Philosophy) (2004)
The University of Queensland