Kristy H
Marketing Strategist
A seasoned and passionate marketer who understands the power of marketing for the success of forward thinking businesses.
Summary
Are you a forward-thinking business looking to take the next big step in your journey but in need of strategic marketing help? We know just the person who can help you - Kristy!
With over 20 years of marketing and branding experience with both global and iconic Australian companies, Kristy offers a unique skill set for businesses that are looking to solidify their foundation and strategic marketing direction. Having worked with and consulted for brands like the Royal Flying Doctor Service, Lorna Jane, Queensland Cricket, and Subway, Kristy brings a unique skill set that enables the effective - and creative - answer to complex problems.
Having established her own marketing strategy and brand consulting business 6 years ago, Kristy brings an integrated approach to creating marketing plans that drive real and measurable results for SMEs. Living by the mantra of “teamwork makes the dream work”, Kristy is a big believer that collaboration, communication, and open-mindedness are key to success when implementing and growing any marketing plan.
Her skill set ranges from brand strategy and campaign strategy to marketing strategy, project management, and social media strategy, making Kristy the ideal candidate to support leaders in the professional services, start-ups, and technology space.
In her free time, you’ll find Kristy at the gym, coaching her twin boys’ basketball team, watching the Diary of a CEO, or learning about AI.
Experience
Brighter Marketing AI
Co-Founder & Marketing Strategist (2022 - current)
Marketing Strategy + All-in-one, AI-enhanced Marketing Platform Offering
Development of holistic marketing plans that include:
- Campaign and go-to-market strategies (and building the campaign in the Brighter Marketing platform)
- Social media strategy
- Marketing activity recommendations with execution timelines
- Resource and budgeting support
- Customer avatar development
- Key message development
Marketing coaching and mentoring
Training and support for Brighter Marketing platform
Hunter Marketing Co.
Director & Marketing Strategist (2018 - current)
Marketing, communications, and brand strategy.
Development of marketing plans (digital and traditional activities).
In-house support - resourcing, training of marketing/admin staff, and budgeting.
Social media strategy, content planning and creation, and digital marketing activities. Email marketing and copywriting for website, landing pages, and social media.
Corporate social responsibility and management strategy.
Tomkins Commercial & Industrial Builders
Marketing & Communications Manager (2017 - 2018)
Creation, management, and execution of digital and social media strategy, planning and execution.
Branding and management of marketing collateral.
Event management for internal stakeholders.
Competitor and marketing research and analysis.
Responsible for marketing budget.
Management, supervision, and mentoring marketing staff.
SmartCap Technologies
Marketing Manager (2015 - 2017)
Developing, implementing, and executing the strategic marketing plan, including digital and social media, brand management, and corporate ID.
Deployment of marketing campaigns using traditional and digital marketing tactics, from ideation and implementation to execution (international markets - USA, South Africa, South America, Australia, India, SE Asia).
Event strategy and management for tradeshows, speaking events, and conferences domestically and internationally.
Management and coordination of photo shoots, video production, and all marketing collateral.
Building strategic relationships and partnering with key industry stakeholders, agencies, and vendors.
Management, supervision, and mentoring marketing staff.
Qualifications
Post Graduate Degree - Marketing (Masters) (2018)
Griffith University
Diploma of Business, Marketing (1999)
Russo Institute