Kym O

Provide strategic marketing solutions.

Build brands through traditional and new marketing platforms to achieve real business results.

As Sales and Marketing Manager for the XXXX Brewery Tour and XXXX Ale House, Kym developed and executed integrated marketing strategies incorporating advertising promotional activity, public relations, digital marketing, website development, social media, email marketing, events, strategic partnerships and customer service strategy to increase awareness, visitation and revenue for the XXXX Brewery Tours and XXXX Ale House bar and function venue.

As the General Manager of the XXXX Ale House, Kym managed all aspects of the XXXX Ale House business from launch phase to ongoing operational management. By 2008, Kym managed a team of three full-time and 18 casual staff, as well as all operational, marketing, business development and financial activities of the business. This position gave Kym a strong grounding in small business management as well as creating innovative sales and marketing strategies with limited resources.

In this marketing activation role, Kym executed brand-driven marketing activity on a state level. Kym performed all sales team training and developed local trade communication for Lion's portfolio of premium brands, which gave Kym a good grounding in sales processes. Kym also developed local promotions and advertising for the brands and acted as the key liaison for the state-based sales team and the Premium Brand team.

As Public Relations Manager for Lion Breweries Kym managed the public relations strategy and activities across the Lion Breweries portfolio of brands, including brand launches (Steinlager Premium Light; Mac's); event public relations (Speight's Coast to Coast; Mac's NZ Wearable Art); sponsorship-related public and media relations (All Blacks; Team NZ America's Cup sponsorship); reputation management and corporate affairs and venue launches (Speight's Brewery Tour; Belgian Beer Cafe launches in Auckland and Wellington). Kym also provided public relations and media relations advice to the Lion Breweries exeutive team and copywriting services to the brand team.

Kym managed the public relations and media activity for the Brisbane Visitor and Convention Bureau, including media relations, hosting visiting interstate and international media familiarisations, member newsletter production, writing regular columns and promotional publications. Kym was involved in several strategic partnership activities around key events such as the opening of the Brisbane Convention and Exhibition Centre and Treasury Casino in 1995, and the Tenjin Matsuri Festival in 1994.