Lai Ying Y
Digital Marketing Coordinator
Results-oriented Relationship Manager with Marketing and Sales Expertise
Summary
Results-oriented relationship manager with expertise in Marketing and Sales. Skilled in interpersonal communication, project management, and event coordination. Proficient in Adobe Photoshop, InDesign, Microsoft Office Suite, and various marketing tools. Experience in tracking and completing sales and marketing campaigns. Strong multi-lingual communicator with a background in brand awareness and client engagement. Leadership experience as a board member and youth representative in community organisations. Bachelor's degree in Media and Communication from QUT and Associate degree in Creative Communication from HKBU.
Experience
Colliers International
National Marketing Manager (2022 - 2022)
Organised national events, managed budgets, and coordinated marketing campaigns. Provided marketing support to a national team and oversaw social media channels. Created email campaigns, managed the company's YouTube channel, and updated website content.
Koste Tax Depreciation
Marketing Manager (2019 - 2024)
Strengthened brand awareness through tracked marketing strategies and campaigns. Maintained client relationships and collaborated with external agencies. Organised marketing materials for events and compiled property reports. Monitored marketing and sales data through Google Analytics.
Probity Investments
Marketing Specialist & Sales (2014 - 2018)
Executed email marketing campaigns, tracked client engagement, and analysed campaign data. Liaised with stakeholders in multiple countries and created marketing collaterals. Nurtured client relationships, conducted market research, and increased sales revenue.
Qualifications
Bachelor of Media and Communications (2014)
Queensland University of Technology