Laura-mae P
Digital Marketing Strategist
Results-driven sales and marketing professional with expertise in CRM Management and digital marketing.
Summary
Laura-mae Parker is a results-driven professional with expertise in sales and marketing alignment, CRM Management, and digital marketing. She holds a Bachelor of Commerce in Marketing and Management and certifications in Google Ads, HubSpot Marketing, Inbound Marketing, SEO, and Comtrac. With a proven track record of optimising processes and driving growth, she has experience in roles such as Sales Operations Manager, Marketing Executive, and Marketing Account Manager. Laura-mae has successfully implemented strategic campaigns, managed sales data, executed SEO/SEM strategies, and led digital marketing campaigns. She is proficient in HubSpot CRM, content development, audience engagement, and data analysis. As an Independent Marketing Consultant, she advised on digital marketing strategies, managed social accounts, and increased social media engagement by 85% in two months. Laura-mae is passionate about the local music scene, long-distance running, and exploring local walks.
Experience
Concentrate
Sales Operations Manager (2024 - current)
- Manage and maintain sales data in HubSpot CRM
- Provide reports and forecasts
- Implement process improvements and streamline transitions
- Assist with sales and marketing alignment and training
- Develop sales manual
- Decreased time for deals to close by 50%
Concentrate
Marketing Executive (2023 - 2024)
- Executed SEO/SEM strategies
- Created SEO-friendly content
- Led marketing campaigns and audience engagement
- Tracked and reported on campaign performance
Concentrate
Marketing Account Manager and SEM Specialist (2023 - 2023)
- Built and managed digital marketing campaigns
- Conducted ad management and campaign management
- Supplied strategic recommendations
Concentrate
Digital Marketing Specialist (2021 - 2023)
- Facilitated podcast and designed B2B marketing strategies
- Analysed customer insights and implemented content strategy
- Utilised HubSpot CMS, CRM, and Marketing Hub for daily operations
Independent Marketing Consultant
Various Clients (2019 - 2021)
- Advised on digital marketing campaigns and strategies
- Managed social accounts and ad budgets
- Increased social media engagement by 85% in two months