Lauren B
Digital Marketing Manager
Digital Marketing Manager & Strategist with over 15 years of experience. My passion is building & nurturing brands for growth online & improving ROI.
Summary
Lauren is a Strategic Digital Marketing Manager specialising in building high-performing, conversion-driven growth strategies for eCommerce brands and online businesses. She is a Shopify Partner and Klaviyo Product Certified Partner.
As a digital specialist, Lauren can provide all-round expertise and experience to project manage, account manage, consult, design, create, produce, lead, and collaborate with stakeholders to deliver digital projects, strategic digital marketing, and online digital solutions aligned with company branding, target market, and business objectives on time, on budget.
As a creative and strategic digital specialist with all-round expertise and experience, Lauren has been working and learning in the digital and online marketing industry for over 15 years, working for companies such as Ninemsn, Qantas, and many other great corporations and SMBs across many industries including financial services and retail. She also has agency experience as a project manager, account manager, and consultant.
Lauren has a high-level overview and a good understanding of all aspects of digital marketing and its specialty areas and how they all interconnect to achieve positive outcomes for a business’s brand, awareness, and growth. She has skills and experience with tools and services across the digital marketing sphere; Project Management, Web & App Design & Development, Landing Pages, CMS Platforms, CRM’s, SEO, Google Analytics, SEM, Google Ads, Facebook Ads, Email Marketing, Copywriting, Branding & Design, Ecommerce, Campaigns & Marketing Automation, Inbound Lead Generation, Sales Funnels, and Conversion Rate Optimisation.
You will see from Lauren’s profile that she is qualified to perform digital marketing which is not always common to find when hiring a digital marketer and she continues to learn and develop her skills in this space.
If you are looking for someone who can create a branded customer experience and journey that transforms with timely and relevant marketing that converts at each touchpoint with your business to improve ROI, then Lauren would love to have the opportunity to work with you on your next project.
Experience
Rezortly
Digital Marketing & ECommerce Manager (2018 - current)
Online Retail. Responsible for brand concept development, web design & development, CMS, copywriting, blogs, EDM, SEO, SEM, PPC, SMM, inbound marketing, CRM, CRO, online reputation management, store administration, inventory management, order management, customer support, and digital marketing strategy.
Tank Stream Design
ECommerce Marketing Manager (2016 - 2017)
Resort Apparel Designer & Manufacturer.
Newly created role responsible for the setup of the Marketing and ECommerce websites for multiple brands within the business. Initiate planning, development, and implementation of all online marketing, paid, search, social, and email marketing.
Key responsibilities
Plan marketing strategy, manage & execute digital campaigns.
Management of ECommerce and brand websites.
Developed ECommerce website requirements brief including project scoping, interface design & development for two new B2B and B2C Magento websites with ERP integration.
LocalTag
Digital Project Manager (2015 - 2016)
Digital Marketing Agency. Certified Google & HubSpot Partners. Responsible for the daily project management of digital marketing services for around 40 client accounts across various industries.
Management of all service offerings from Website & Landing Page Design & Development, Website Maintenance, Hosting, SEO, Google AdWords, Paid Social & Social Media Management, Copy Writing & Creative, Inbound Marketing, Email Marketing, etc…
Blazon Marketer
Digital Marketing Manager | BDM (2012 - current)
SaaS Digital Agency & Mobile App Publishing Platform. Shopify Partners & Klaviyo Certified Partners.
Manage all aspects of the business, digital marketing, product sales, product development, accounts, & project management.
Key responsibilities
Client Consulting, Account & Project Management.
Digital Marketing: Paid, Search, Social, Email Campaigns, Marketing Automation, Creative Content.
Web and App Design & Development Projects.
AUSCOAL Superannuation Pty Ltd
Online Communications Specialist (2008 - 2012)
Financial Services. Marketing Communications Department. Responsible for developing and maintaining the AUSCOAL Super online brand, websites, online marketing, and content. Directed & implemented new online branding & style guide, new member & employer website, secure member portal, digital marketing campaigns, IA, UI design, UX & usability, testing, & rebranded all print & online marketing collateral.
Go Live Media
Freelance Digital Agency Owner (2005 - 2008)
Manage all aspects of the business, marketing, sales, services, client accounts, & project management. Client consulting and preparation of proposals, projects briefs and projects for all online digital projects.
Key responsibilities
Account Management, Consulting & Sales
Project management - Develop project briefs, manage specialists for completion of tasks, project budget, time management, & invoicing.
Web design, development, SEO, digital marketing, monthly reporting & monitoring.
Qantas
Business Development Manager | Web Producer (2000 - 2005)
Airline, Aviation, Travel & Tourism. Online Sales & Marketing Department. Responsible for the business and product development of building the online presence of Qantas.com. Managed internal stakeholders and recruited a team of digital experts to design and build the online Qantas.com brand and booking system in-house. Also delivered many other Qantas subsidiary websites, microsites, applications, internal system & workflow implementation projects.
Qualifications
Paid Advertising Certification (2022)
ClickMinded
Klaviyo Product Certified (2022)
Klaviyo
SMS Strategy Certified (2022)
Klaviyo
Diploma in Psychology Of Sales (2016)
Shaw Academy
Advanced Diploma Digital Marketing (2016)
Shaw Academy
Inbound Marketing Certified (2016)
HubSpot Academy
Diploma Digital Marketing - Distinction (2015)
Shaw Academy
Diploma Social Media Marketing & Online Reputation (2015)
Shaw Academy
Certificate IV in Small Business Management (2013)
NEIS, NSW
Diploma Analytics Fundamentals (2013)
Google Analytics Academy
Bachelor Of Design (1996)
Victoria University, NZ