Lauren BDigital Marketing Manager
Digital Marketing Manager & Strategist with over 15 years of experience. My passion is building & nurturing brands for growth online & improving ROI.
Lauren is a Strategic Digital Marketing Manager specialising in building high-performing, conversion-driven growth strategies for eCommerce brands and online businesses. She is a Shopify Partner and Klaviyo Product Certified Partner.
As a digital specialist, Lauren can provide all-round expertise and experience to project manage, account manage, consult, design, create, produce, lead, and collaborate with stakeholders to deliver digital projects, strategic digital marketing, and online digital solutions aligned with company branding, target market, and business objectives on time, on budget.
As a creative and strategic digital specialist with all-round expertise and experience, Lauren has been working and learning in the digital and online marketing industry for over 15 years, working for companies such as Ninemsn, Qantas, and many other great corporations and SMBs across many industries including financial services and retail. She also has agency experience as a project manager, account manager, and consultant.
Lauren has a high-level overview and a good understanding of all aspects of digital marketing and its specialty areas and how they all interconnect to achieve positive outcomes for a business’s brand, awareness, and growth. She has skills and experience with tools and services across the digital marketing sphere; Project Management, Web & App Design & Development, Landing Pages, CMS Platforms, CRM’s, SEO, Google Analytics, SEM, Google Ads, Facebook Ads, Email Marketing, Copywriting, Branding & Design, Ecommerce, Campaigns & Marketing Automation, Inbound Lead Generation, Sales Funnels, and Conversion Rate Optimisation.
You will see from Lauren’s profile that she is qualified to perform digital marketing which is not always common to find when hiring a digital marketer and she continues to learn and develop her skills in this space.
If you are looking for someone who can create a branded customer experience and journey that transforms with timely and relevant marketing that converts at each touchpoint with your business to improve ROI, then Lauren would love to have the opportunity to work with you on your next project.
Digital Marketing & ECommerce Manager (2018 - current)
Tank Stream Design
ECommerce Marketing Manager (2016 - 2017)
Digital Project Manager (2015 - 2016)
Digital Marketing Manager | BDM (2012 - current)
AUSCOAL Superannuation Pty Ltd
Online Communications Specialist (2008 - 2012)
Go Live Media
Freelance Digital Agency Owner (2005 - 2008)
Business Development Manager | Web Producer (2000 - 2005)
Key SkillsPay Per Click (PPC) Campaign Strategy Digital Marketing eCommerce Marketing Automation
Paid Advertising Certification (2022)
Klaviyo Product Certified (2022)
SMS Strategy Certified (2022)
Diploma in Psychology Of Sales (2016)
Advanced Diploma Digital Marketing (2016)
Inbound Marketing Certified (2016)
Diploma Digital Marketing - Distinction (2015)
Diploma Social Media Marketing & Online Reputation (2015)
Certificate IV in Small Business Management (2013)
Diploma Analytics Fundamentals (2013)
Google Analytics Academy
Bachelor Of Design (1996)
Victoria University, NZ