Lawrence L
Marketing Strategist
A seasoned marketing professional with strong data and technical skills, an eye for design, and a passion for content.
Summary
Lawrence has spent half his 20+ career building and managing digital products and the other half marketing them, so he has a broad set of skills across strategy and execution.
His main focus is Product Marketing in a B2B tech context and he has done a fair amount of work in the data-driven marketing space.
Experience
Convesio
Marketing Manager (2019 - 2022)
headed up Marketing at Convesio, a US-based web hosting platform designed to scale WordPress.
I worked on a consultancy basis until January 2022, when we received $5M in funding which allowed us to put together a team and grow more aggressively.
I was part of the Leadership team.
Network Dynamics
Marketing Manager (2017 - 2019)
Network Dynamics is a Melbourne-based web hosting provider serving Enterprises via its Network Dynamics and WordPress users through WP Hosting (https://wphosting.com.au)
As the first non-technical hire I was responsible for setting up and driving the marketing function.
automatico
Marketing Consultant (2016 - 2022)
While automatico is positioned as an Active Campaign consultancy, my work is broader than that.
I typically help startups and small businesses punch well above their weight with limited budgets and resources.
- Product Marketing and Product-Led growth strategies
- Brand positioning
- Data-driven marketing & marketing automation
- Publishing great content (and putting together strategies and frameworks to make it happen)
- SEO in the context of a solid content marketing strategy (see above)
- Processes: setting up an organisation's 'Marketing Operating System'
- Getting my hands dirty building website
iGo Direct
Strategic Digital Manager (2015 - 2016)
Established the agency’s digital operations capability by working with clients such as ANZ, APT Touring, Jemena, Haymes Paint and Latitude Finance.
The focus was on Marketing Automation and data-driven campaigns using Acoustic.
QSR International
Digital Marketing Lead (2011 - 2015)
QSR International is a software house based in Melbourne. Its flagship product, NVivo, is the leader in the qualitative research space.
I managed the company’s digital marketing efforts and lead the implementation of marketing automation capabilities.
Grey
Digital Producer (2010 - 2011)
Produced digital work for TAC, Leggo’s, John West, and WorkSafe Victoria.
Department of Justice, Victoria
Web Adviser (2009 - 2010)
Managed the Gambling Licence's Review’s digital products leading to the 2010 gaming licences auction.
International Experience
Varioud (1998 - 2009)
- Internet Adviser - European Bank for Reconstruction & Dev.
- Group - Web Manager - BPP Professional Education
- Founder / Product Manager – cityapartments.it
- Community Manager – Multex Investor Europe Senior Community
- Manager - FortuneCity Ltd Web Producer - Net Resources International
Key Skills
Search Engine Optimisation (SEO) Digital Marketing Email Marketing Marketing Automation Marketing StrategyQualifications
Architecture (2009)
University of Cardiff