Summary
With extensive experience in crafting and executing comprehensive marketing strategies, I bring a well-rounded skill set across the entire marketing mix—from campaign creation, event management, and communications to PR, sponsorship, and budget oversight. My particular passion lies in digital and content marketing, where I excel at driving impactful, data-driven strategies that generate results, including improved lead generation, enhanced searchability and organic keyword ranking, increased brand awareness, and expanded earned media reach.
Staying ahead of Martech innovations, I am proficient in a wide range of tools, including HubSpot, MailChimp, Vision 6, Google Suite, Meta and LinkedIn, and project management platforms like Asana and Monday. With expertise in SEO and CRO, I leverage platforms such as Monsido, WordPress, and Ubersuggest to optimise online presence and engagement. Equally adept in B2B and B2C spaces, I thrive in both high-level strategising and hands-on implementation, ensuring each campaign is tailored to resonate and deliver results.
Experience
Biodiversity Australia
Marketing Manager (2024 - current)
Strategic Marketing Development: Designed and implemented high-level, data-driven strategies that aligned with business growth goals.
Branding Guidance: Shaped brand positioning and messaging to strengthen identity and audience engagement.
Budget Management: Developed and oversaw the marketing budget, maximising ROI and aligning spend with priorities.
Process Optimisation: Created streamlined marketing processes to boost team efficiency and ensure consistent campaign success.
TriCare
Senior Marketing Specialist / Content Lead (2022 - 2024)
Manage graphic designer, content writer, digital team, and various marketing contractors.
Designing, implementing, and optimising multi-channel marketing campaigns.
Coordinate the delivery and optimisation of digital activities (SEO, SEM, SMM).
Lead content marketing strategy and activities.
Facilitate local area marketing activities.
Coordinate PR and sponsorship opportunities and events.
Kallipr (Madison Group Enterprises)
Marketing Executive (2021 - 2022)
Develop, plan, and implement the overall strategic marketing plan for mIoT (now Kallipr).
Management of mIoT marketing budget.
Work with technical team to develop literature for products.
Assist in the development of go-to-market strategies to support lead generation and sales activities.
Lead the production and execution of events such as trade shows and major product launches.