Liesl K
Graphic Designer
Experienced Brand Expert & Creative Director with 25+ Years in International Agencies
Summary
Liesl is a seasoned brand expert with over 25 years of experience in international agencies like BBDO, Ogilvy, and Image Centre Group. She transitioned to freelancing in Brisbane, offering creative and graphic design services tailored to B2B marketing. As the Creative Director Head at MindMoB, she collaborates with contractors to deliver top-notch B2B branding solutions for diverse industries. Liesl excels in communication, teamwork, project management, and multitasking. She is skilled in Adobe software, completed the AI for Graphic Designers Masterclass, and has extensive experience in prepress and printing. Her career spans leadership roles at renowned agencies like Artichoke Creative, Ogilvy, and Image Centre Group, handling major clients and projects.
Experience
MindMoB
Creative Director Head (2022 - current)
Established MindMoB in 2022, overseeing contractors to provide tailored B2B branding for industries such as technology and manufacturing. Known for effective communication, teamwork, and project management.
Artichoke Creative
Creative Director Head (2015 - 2022)
Led design projects for prominent clients globally, specializing in B2B marketing. Demonstrated expertise in graphic design, effective communication, and collaboration.
Ogilvy
Creative Director Head (2012 - 2013)
Managed creative team for major retail companies, overseeing advertising campaigns across various channels. Controlled substantial budgets and delivered above-the-line and below-the-line creative solutions.
Image Centre Group
Creative Director Head (2005 - 2007)
Oversaw creative team handling iconic Kiwi brands and directed design staff in achieving conceptual and stylistic goals. Managed diverse projects involving multiple stakeholders.
Ogilvy
Creative Director Head (1998 - 2004)
Led creative team in developing campaigns for renowned clients. Demonstrated expertise in creative direction, graphic design, and brand identity. Managed extensive projects across various media channels.