Lisa M
Marketing Manager
Experienced strategic digital marketing manager with expertise in publicity, comms, brand strategy, websites, SEO, SEM, PPC, EDMs and social media.
Summary
Lisa Miller is a highly experienced Digital Marketing and Communications Manager with expertise in SEO, SEM, EDM, CRM, PPC, social media, and data analysis. She has successfully managed marketing activities for various companies, increasing social media engagement and sales. Lisa has a background in PR, event management, and fundraising, showcasing exceptional skills in brand management and strategic planning. Her achievements include generating significant publicity for brands and fundraising campaigns. Lisa holds a Bachelor of Business and is pursuing a Masters in Digital Communications.
Experience
Qwixi - Grab n Go Food Manufacturer
Digital Marketing and Sales Manager (2023 - 2025)
Remote Digital Marketing for wholesale food manufacturer.
Developed business and marketing plans,
Set up Google Business
Produced website
Created marketing collateral.
Optimised website SEO,
Managed social media
Developed digital product catalogues
National Salon Supplies
National Digital Marketing and Comms Manager (2022 - current)
Managed digital marketing assets
Analysing and reporting on digital assets
Overseeing quarterly sale campaigns
Responsible for SEO, SEM, EDM, CRM, PPC, and social media management.
Editing website
E-commerce
Maddog Marketing
Freelance/Contractor (2000 - 2022)
Freelance marketing and maternity leave contracts working in FMCG, Food & Beverage, Beauty, Allied Health, Hospitality, Not-for-Profit and government
Digital Marketing SEO, PPC SEM, EDM campaigns
Market research and market analysis
B2B marketing strategic planning and activities
B2C marketing initiatives focused on social media and instore promotions
Brand management
Event management
Worked with stakeholders and external agencies
Stakeholder engagement
Sponsorship
Comms and public relations