Liz H
Marketing Strategist
Liz is a Certified Practising Marketer with a proven track record of building business with effective marketing strategies and activities.
Summary
For over 10 years, I have specialised in helping B2B technology companies grow and thrive through holistic marketing and brand strategies. With over 20 years of experience in marketing, communications, and PR, I specialise in creating tailored marketing solutions that speak directly to a brand’s target audience, driving growth, customer connection, and value.
I have extensive experience working with innovative, disruptive companies in the health tech sector, contributing to their success while making a meaningful difference in the lives of our most vulnerable. My insight-driven approach ensures that every marketing strategy I develop is based on deep research and designed to resonate with the unique aspirations of my client's audience.
Key Expertise:
- B2B Marketing Strategy for Tech Companies
- Brand Strategy and Positioning
- Communications & PR
- Creative Concept Development
- Marketing Campaign Management
- Website and Online Marketing
Over the years, I’ve had the privilege of working with a diverse range of past and present clients, including Lumin, Novo3, Conquest Software, Acredia, Neo Technologies, Edmund Advisory Group, eevi, Morgans, Atomo Diagnostics, Wellmed, Badu Capital, Ammstar, Melbourne Water, Life Saving Victoria, Public Transport Victoria, Public Transport Ombudsman Victoria, Australian Registry of Wills, Core Counselling and Resilience, Ideal Sources, and Health Metrics.
Experience
Ipso Facto
Principal Marketing Consultant (2008 - 2025)
We craft holistic marketing and brand strategies for B2B technology companies, driving growth and building brand trust through insight-driven approaches. From innovative creative concepts to comprehensive marketing solutions, we bring your brand’s essence to life, helping you connect with your audience and drive value.
It's been our privilege to work with a diverse range of past and present clients, including Lumin, Novo3, Conquest Software, Acredia, Neo Technologies, Edmund Advisory Group, eevi, Morgans, Atomo Diagnostics, Wellmed, Badu Capital, Ammstar, Melbourne Water, Life Saving Victoria, Public Transport Victoria, Public Transport Ombudsman Victoria, Australian Registry of Wills, Core Counselling and Resilience, Ideal Sources, and Health Metrics.
Achievements
Melbourne Water - campaign recognised as a finalist in Cannes Lion awards. Avant Card component won Postcard of the Year and $20,000 for client advertising.
Health Metrics - on implementation of marketing strategy, business achieved growth of 138%; officially recognised by the BRW Fast 100 and Smart50 awards.
Public Transport Victoria
Marketing and Communications Manager (2003 - 2007)
Project management of brand guidelines to integrate all public transport signage, timetables and customer information to a colour coded unified system
Management of high profile campaigns regarding fare evasion and pre-purchase of Metcards; including TVCs, radio, print and online
Management of advertising and design agencies
Management of three direct reports
Management of media enquiries and acting spokesperson when required
Achievements
Successfully negotiated new integrated branding system within a complex stakeholder environment, including the Department of Transport, Connex, Yarra Trams, V/Line and 32 bus operators.
Project managed the roll out of new signage and customer information across metropolitan Melbourne.
Production of one unified set of branding guidelines
The Metcard ‘pre-purchase’ advertising campaign saw an increase of 8% change in purchasing habits.
Penguin Books Australia
Publicity and Promotions Manager (1997 - 2003)
Marketing and publicity strategy and planning
Campaign management
Management of team of 6 publicists
Development of media itineraries for lead books
Management of advertising for lead books
Extensive copy writing for book advertising and media releases
Achievements
Worked with leading author Bryce Courtenay on four major book tours resulting in record breaking sales of hardcover books (300,000 sold within a month).
Launched two Jamie Oliver cookbooks simultaneously and organised national book tour resulting in over 100,000 sales.
Qualifications
Certificate in Advanced Strategic Marketing (2013)
University of Melbourne - Business School
Certificate in Advanced Strategic Brand Management (2011)
University of Melbourne - Business School
Media Training (2007)
Corporate Media Training
Masters of Professional Communication (2005)
Deakin University
Bachelor of Arts (1997)
Deakin University