Liz H

Liz H

Marketing Strategist

Liz is a Certified Practising Marketer with a proven track record of building business with effective marketing strategies and activities.

New Cemoh QLD, Australia Cemoh since February 2022
Cemoh Profile


A marketing professional with over 10 years’ experience providing outsourced marketing services to a range of clients, both B2B and B2C. Client industries include health and aged care, utilities, and information technology.

As a Certified Practising Marketer, I have a proven track record of building business with effective marketing strategies and activities. I have over seven years’ experience in marketing software B2B within the health and aged care sector in Australia and New Zealand.

Working as a marketing consultant, I have created and implemented strategies for organisations such as Health Metrics, Life Saving Victoria, Melbourne Water, Morgans and Atomo Diagnostics.


Ipso Facto

Principal Marketing Consultant (2008 - 2022)

Ipso Facto provides outsourced marketing and communication services. Clients include Melbourne Water, Public Transport Victoria, Life Saving Victoria, Public Transport Ombudsman (PTO), WorkSafe, Guild Insurance and Health Metrics.

Key Projects

Melbourne Water - strategy and management for Raingardens campaign

Melbourne Water - brand refresh and guidelines

Health Metrics - marketing strategy, rebranding, new websites for Aus and NZ

Health Metrics - monthly email marketing campaigns

Health Metrics - management of annual conference

PTO - writing and design of annual reports from 2009 to 2013

Life Saving Victoria - writing and design of annual reports from 2012 to 2014

Life Saving Victoria - strategy and management for Play it Safe campaign


Melbourne Water - campaign recognised as a finalist in Cannes Lion awards. Avant Card component won Postcard of the Year and $20,000 for client advertising.

Health Metrics - on implementation of marketing strategy, business achieved growth of 138%; officially recognised by the BRW Fast 100 and Smart50 awards.

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Public Transport Victoria

Marketing and Communications Manager (2003 - 2007)

Project management of brand guidelines to integrate all public transport signage, timetables and customer information to a colour coded unified system

Management of high profile campaigns regarding fare evasion and pre-purchase of Metcards; including TVCs, radio, print and online

Management of advertising and design agencies

Management of three direct reports

Management of media enquiries and acting spokesperson when required


Successfully negotiated new integrated branding system within a complex stakeholder environment, including the Department of Transport, Connex, Yarra Trams, V/Line and 32 bus operators.

Project managed the roll out of new signage and customer information across metropolitan Melbourne.

Production of one unified set of branding guidelines

The Metcard ‘pre-purchase’ advertising campaign saw an increase of 8% change in purchasing habits.

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Penguin Books Australia

Publicity and Promotions Manager (1997 - 2003)

Marketing and publicity strategy and planning

Campaign management

Management of team of 6 publicists

Development of media itineraries for lead books

Management of advertising for lead books

Extensive copy writing for book advertising and media releases


Worked with leading author Bryce Courtenay on four major book tours resulting in record breaking sales of hardcover books (300,000 sold within a month).

Launched two Jamie Oliver cookbooks simultaneously and organised national book tour resulting in over 100,000 sales.

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Key Skills
Email Marketing Brand Strategy Marketing Strategy Market Research
Certificate in Advanced Strategic Marketing (2013)

University of Melbourne - Business School

Certificate in Advanced Strategic Brand Management (2011)

University of Melbourne - Business School

Media Training (2007)

Corporate Media Training

Masters of Professional Communication (2005)

Deakin University

Bachelor of Arts (1997)

Deakin University

Key Industries
Government & Public Administration Health Care & Social Assistance Technology