Liz H
Marketing Strategist
Liz is a Certified Practising Marketer with a proven track record of building business with effective marketing strategies and activities.
Summary
A marketing professional with over 10 years’ experience providing outsourced marketing services to a range of clients, both B2B and B2C. Client industries include health and aged care, utilities, and information technology.
As a Certified Practising Marketer, I have a proven track record of building business with effective marketing strategies and activities. I have over seven years’ experience in marketing software B2B within the health and aged care sector in Australia and New Zealand.
Working as a marketing consultant, I have created and implemented strategies for organisations such as Health Metrics, Life Saving Victoria, Melbourne Water, Morgans and Atomo Diagnostics.
Experience
Ipso Facto
Principal Marketing Consultant (2008 - 2022)
Ipso Facto provides outsourced marketing and communication services. Clients include Melbourne Water, Public Transport Victoria, Life Saving Victoria, Public Transport Ombudsman (PTO), WorkSafe, Guild Insurance and Health Metrics.
Key Projects
Melbourne Water - strategy and management for Raingardens campaign
Melbourne Water - brand refresh and guidelines
Health Metrics - marketing strategy, rebranding, new websites for Aus and NZ
Health Metrics - monthly email marketing campaigns
Health Metrics - management of annual conference
PTO - writing and design of annual reports from 2009 to 2013
Life Saving Victoria - writing and design of annual reports from 2012 to 2014
Life Saving Victoria - strategy and management for Play it Safe campaign
Achievements
Melbourne Water - campaign recognised as a finalist in Cannes Lion awards. Avant Card component won Postcard of the Year and $20,000 for client advertising.
Health Metrics - on implementation of marketing strategy, business achieved growth of 138%; officially recognised by the BRW Fast 100 and Smart50 awards.
Public Transport Victoria
Marketing and Communications Manager (2003 - 2007)
Project management of brand guidelines to integrate all public transport signage, timetables and customer information to a colour coded unified system
Management of high profile campaigns regarding fare evasion and pre-purchase of Metcards; including TVCs, radio, print and online
Management of advertising and design agencies
Management of three direct reports
Management of media enquiries and acting spokesperson when required
Achievements
Successfully negotiated new integrated branding system within a complex stakeholder environment, including the Department of Transport, Connex, Yarra Trams, V/Line and 32 bus operators.
Project managed the roll out of new signage and customer information across metropolitan Melbourne.
Production of one unified set of branding guidelines
The Metcard ‘pre-purchase’ advertising campaign saw an increase of 8% change in purchasing habits.
Penguin Books Australia
Publicity and Promotions Manager (1997 - 2003)
Marketing and publicity strategy and planning
Campaign management
Management of team of 6 publicists
Development of media itineraries for lead books
Management of advertising for lead books
Extensive copy writing for book advertising and media releases
Achievements
Worked with leading author Bryce Courtenay on four major book tours resulting in record breaking sales of hardcover books (300,000 sold within a month).
Launched two Jamie Oliver cookbooks simultaneously and organised national book tour resulting in over 100,000 sales.
Key Skills
Email Marketing Brand Strategy Marketing Strategy Market ResearchQualifications
Certificate in Advanced Strategic Marketing (2013)
University of Melbourne - Business School
Certificate in Advanced Strategic Brand Management (2011)
University of Melbourne - Business School
Media Training (2007)
Corporate Media Training
Masters of Professional Communication (2005)
Deakin University
Bachelor of Arts (1997)
Deakin University