Londa R
Chief Marketing Officer
Marketing Growth Expert. I love help businesses grow through building powerful brands, developing winning innovations and executing with excellence.
Summary
A professional and highly experienced marketing leader, I have worked for some of the world's best loved brands including Kleenex, Mars and SAB Miller.
I have worked in markets across the world including Australia, UK, US, and many Asian markets as well as looking at global opportunities for Australian based businesses.
My specialty is delivering growth by identifying strategic opportunities and turning blank sheets of paper into real ideas and real impact on the bottom line. I do this by identifying true consumer insights and gaps, building propositions consumers love and building plans that deliver against the business needs.
As a consultant I now use this expertise to help a wide variety of businesses grow through great marketing, finding opportunities for innovation and building a strong business.
Experience
Flightpath Strategy
Founder / Director (2021 - current)
We work with ambitious brands to drive genuine growth by creating clear, creative and distinctive strategies and innovations. We aim to simplify complex challenges so that they become clear runways for growth.
Our marketing strategy work includes brand positioning development based on powerful consumer insights, communication platform development, portfolio planning and marketing plans to deliver growth.
In the innovation space we help identify opportunity spaces, deliver disruptive idea generation, transform these into winning concepts and create strong pipelines for future growth. Importantly we help ensure that the innovation is loved by consumers and delivers value for the business.
We also help companies develop best practice marketing and innovation capability skills internally.
Qualifications
Bachelor of Business (1996)
QUT