Louise D
Marketing Strategist
Experienced Marketing Specialist and Strategic Leader with a Passion for Making a Difference
Summary
Louise Davis is a bold and specialist generalist leader with over 18 years of strategic marketing experience across various industries. She excels in brand management, customer engagement, MarTech, content, CRM, and process optimization. Louise is a motivated commercial strategist, focusing on driving impactful B2C and B2B marketing strategies. She transitioned to consulting to help small and medium-sized businesses achieve marketing success. Besides marketing, she is dedicated to combating loneliness and serves as a Coach and Mentor. Louise's key competencies include strong leadership, change management, customer-centric strategy, commercial acumen, and analytical skills.
Experience
Business and Life
Coach (2023 - current)
Transformative business and life coach dedicated to empowering individuals and companies to unlock their potential and achieve lasting success through tailored strategies and compassionate guidance.
Marketing Consultant
Self-Employed (2018 - current)
Working with medium B2B and B2C businesses across diverse industries to elevate their marketing from within to drive revenue growth.
Bain and Co
Working on Chris O’Brien Lifehouse Brand Strategy (2018 - 2018)
Collaborated with Bain and Co on brand strategy projects.
News Corp Australia
Head of Brand and Media Services (2017 - 2018)
Led media, marketing, creative services, PR, and brand strategies to achieve revenue targets. Managed the brand launch of 30 metro and regional brands. Developed internal and external brand campaigns.
News Corp Australia
Head of Retention and Loyalty (2015 - 2017)
Responsible for subscriber retention and loyalty programs, achieving reduction in churn and implementing multi-channel programs. Led the development of strategic customer communication strategies.
News Corp Australia
Senior Marketing Manager, Retention and Customer Experience (2014 - 2015)
Managed print and digital retention marketing strategies, including a Net Promoter Score and Customer Advocacy Strategy. Led projects to reduce churn and increase subscriber engagement.
Global Red Australia
Group Account Director (2011 - 2014)
Managed client relationships and developed loyalty and CRM strategies for various clients. Led the growth of Client accounts and achieved significant growth results.
Torque Data and Analytics
Business Director (2005 - 2011)
Responsible for business growth and data-driven projects. Led teams to achieve financial objectives for clients. Successfully managed and retained key clients, delivering behavioural-based segmentation.