LGIA and Energy Super (Superannuation)
Digital Marketing and Experience Manager (2017 - 2021)
Superfund - $30 billion under management.
Delivered innovative digital marketing strategy B2B (employers) and B2C (public offer members).
Developed and implemented a successful acquisition and retention campaign program.
Significantly improved PPC, social and comparison sites cost-effectiveness (in some cases 200% reduction in CPA).
Development of content and SEO strategy including new blog - delivered 100% increase in traffic to acquisition site.
Uplifted digital product offering including a new acquisition-focused website, a ‘round-up’ app, enhanced member portal functionality.
Identified new targeting strategy and customer journey for Kiwisavers delivering an exponentially higher conversion rate than other cohorts.
Introduced First 90 Day member onboarding journey delivering a 30% increase in completed CTA and increase in overall member engagement score.
Implementation of Net Promoter Score, Customer Satisfaction and, Customer Effort Score across key experiences and services.
Travel Money Group
Digital Marketing and Experience Manager (2016 - 2017)
Foreign exchange subsidiary of Flight Centre Travel Group – revenue of 1 billion dollars plus annually.
Developed digital strategy, planned and executed key components within 12 months.
20% improvement in paid media performance by extending retargeting activity across the Flight Centre group lead base, optimising creative and copy, and resulting in higher CTR and lower CPC.
Delivered digital strategy and gained approval for significant increases in digital marketing and customer experience budget (represents 45% of the total marketing budget).
150% uplift in sales sourced through aggregator channel using a digital coupon.
Uplift online inquiry by 88% YoY (FY16/17) by increasing engagement and conversion optimisation rate through key funnels.
Introduction of new campaign-specific landing pages for product categories increasing on page
conversion by 50% YoY (FY16/17).
BCU (Credit Union)
Digital Marketing and Experience Manager (2013 - 2016)
Series of phenomenally successful content and offer led campaigns and effective use of programmatic, PPC (Adwords and Facebook ads) and re-targeting.
150% improvement in organic search results with the addition of Feefo Reviews and SEO best practice.
Extending our brand reach cost-effectively through aggregators and social media.
Delivery of key projects including, the progressive transition of bcu.com.au to responsive design, internet and mobile banking, user interface and key user journeys.
Design and development of custom applications including, BCUs mobile app (BCU Connect), a customer review and advocacy system, customer, business, and staff referral program.
eCommerce Manager (Retail pharmaceuticals) (2011 - 2013)
Planned, managed, and successfully delivered large (50k+ SKU) and highly complex pharmaceutical eCommerce sites: shop.TerryWhiteChemmart.com.au AND www.PharmacyDirect.com.au
Integrated contextually relevant cross-sell and up-sell capability resulting in significant sales uplift.
Carbon Trust London
Digital Experience Manager (2009 - 2010)
Delivered the new Carbon Trust site (>900 pages) and managed several successful Carbon Trust and sub-brand campaigns.
Successful delivery of 20 + full lifecycle B2C and B2B digital projects.
Digital Account Manager (2007 - 2009)
Management and segmentation activities for the 250k customer database predominantly for email marketing and reporting purposes.
Managed digital projects through their development lifecycle.
Managed partner agency resources based in the UK and North Africa.
Played a key role in the successful delivery of a sophisticated online water-saving program for the largest client including a range of websites and applications and helped them exceed objectives.