María R
Marketing Strategist
Master’s Student in Digital Communications at QUT · Creative Problem Solver · Passionate about Integrated Marketing Strategies
Summary
High-achieving marketing professional with over 5 years of experience, currently pursuing a Master's in Digital Communications at QUT. Skilled in managing projects autonomously and delivering results. Experienced in global marketing campaigns, brand management, internal communications, and event coordination. Bilingual in English and Spanish. Seeking part-time opportunities in Brisbane, Australia.
Experience
Specialised Plumbing Centre
Social Marketing Coordinator (2024 - current)
- Create engaging content for Instagram and Facebook that showcases the Specialized Plumbing Centre targeting both B2B and B2C audiences.
- Develop a brand strategy to enhance value and foster connections with customers and partners.
- Manage social media calendars for consistent posting and engagement with our community.
- Monitor analytics to track growth and optimize content performance.
- Collaborate with the team to align social media efforts with theSpecialized Plumbing Centre goals.
BaseFirma Global Transfer Pricing Firm
Marketing Sr. Associate (2022 - 2024)
- Created Bilingual global marketing campaigns and managed a successful rebranding process, enhancing brand visibility and contributing to a 30% annual growth in global sales.
- Designed, planned and executed multi-platform content strategies (LinkedIn, Podcasts, YouTube, Mailchimp) for offices in Latin America, North America, and Europe, driving B2B audience engagement, conversion and relevant updates.
- Created and curated industry-relevant LinkedIn content, expanding reach and positioning BaseFirma as the leader transfer pricing firm in America.
- Generated monthly internal and external NewsFlash (e-mail and LinkedIn newsletter) ensuring timely communication of industry insights and company developments.
Fundraising 360
People and Marketing Manager (2021 - 2023)
Recruited talent, organized events, executed campaigns, and led team feedback sessions. Coordinated successful campaign activations resulting in increased sales.
Public Hospital Foundation
PR and Marketing Coordinator (2020 - 2021)
Managed internal and external communication, led project development, coordinated events, and secured new funding. Achieved a 23% increase in donations. Handled video and photo evidence for donors.
The Bakery Communications
UberEats Marketing - Key Account Manager (2017 - 2019)
Coordinated photoshoots, provided customer service to restaurants, and reviewed/edit photos. Managed marketing content for restaurants in multiple cities.
Qualifications
Marketing (2019)
UDEM