Summary
I help businesses make sense of their marketing—so it delivers clarity, traction, and real commercial results.
With 20+ years of experience across local and global markets, I’ve led brand transformations, launched successful products, and built high-performing teams across FMCG and pharmacy. Along the way, I’ve worked on some of Australia’s most recognisable brands—Nature's Own, Strepsils, Gaviscon, Clearasil, Continental, and Supercoat, to name a few.
I understand what it takes to get a brand growing again—whether that’s in the grocery aisle or over the pharmacy counter. My approach is calm, strategic, and commercial. I build momentum, align teams, and help leadership move from indecision to confident execution.
I’m most valuable to businesses at a crossroads—scaling up, repositioning, or simply needing their marketing to finally start pulling its weight. I love working with founders and leadership teams to bridge the gap between strategy and execution in a way that’s focused, sustainable, and human.
What drives me?
That moment when a team moves from second-guessing to certainty. When things click, energy lifts, and people feel proud of what they’re building. That’s the power of good marketing leadership.
Experience
Sanofi Consumer Healthcare
Region Marketing Manager (2024 - 2024)
Led Nature’s Own team, exceeded sales targets, achieved +50% YoY growth in Mental Wellness, and launched new products. Led sustainability efforts and cross-functional teams for campaign execution.
Sanofi Consumer Healthcare
Global Brand Marketing Manager (2023 - 2024)
Led global reinvention of a top vitamin brand across multiple markets. Developed and executed a new brand strategy, campaign, and packaging redesign. Managed a large wellness portfolio.
Sanofi Consumer Healthcare
Marketing Excellence Lead (2021 - 2024)
Developed global training programs, upskilled marketing staff, and facilitated online and face-to-face training sessions. Designed award-winning Elevated Creative training programs.
Sanofi Consumer Healthcare
Group Marketing Manager (2021 - 2023)
Oversaw a $219M wellness portfolio, led brand positioning and innovation. Spearheaded brand repositioning, launched new campaigns, and mentored a team of marketers.
Sanofi Consumer Healthcare
Senior Brand Manager - Nature's Own (2020 - 2021)
Managed Nature’s Own brand with complete P&L responsibility. Led successful campaigns, collaborated with partners, and navigated challenges like COVID-19 impact.
Sanofi Consumer Healthcare
Senior Brand Manager (2019 - 2019)
Managed Cenovis brand with P&L responsibility, launched new products, and led packaging changes across 50 products.
Neurosensory
Manager - Customer Strategy & Marketing Manager (2017 - 2019)
Formulated and executed strategic direction, optimized client retention strategies, and increased referral growth. Led a team and launched digital marketing strategies.
Sanofi Consumer Healthcare
Global Marketing Manager (2014 - 2017)
Oversaw mobility segments in core markets, launched global strategies, led studies, and implemented improvement plans in multiple regions.
Sanofi Consumer Healthcare
Global Marketing and Innovation Manager (2014 - 2015)
Started marketing and innovation for CHC and Diabetes divisions. Led cross-promotion opportunities.
Sanofi Consumer Healthcare
Senior Brand Manager (2011 - 2014)
Handled brand responsibilities in the healthcare sector. Developed and executed marketing strategies.
Spectrum Marketing Consultants
Owner/Director (2007 - 2011)
Owned and directed a marketing consultancy firm, overseeing various client projects.
Reckitt Benckiser/Boots Healthcare International
Senior Brand Manager (2004 - 2007)
Managed brand responsibilities for Reckitt Benckiser/Boots Healthcare International in Sydney.
Greens General Foods
Brand Manager (2001 - 2004)
Handled brand management roles for Greens General Foods in Sydney.
Cerebos Foods
Brand Manager and Innovation roles (1999 - 2001)
Managed marketing and innovation roles at Cerebos Foods in Sydney.
Unilever
Marketing and Sales Roles (1995 - 1999)
Held various marketing and sales positions at Unilever in Adelaide and Sydney.