Marta K
Graphic Designer
Passionate graphic designer and illustrator who loves helping her clients create brands infused with authenticity and uniqueness.
Summary
Marta is a graphic designer and illustrator with an associate degree in graphic design. She has been working as a freelancer for the past three years and has experience in designing for both print and digital using Adobe Illustrator, InDesign, and Photoshop. She is also familiar with Adobe Fresco and XD.
Marta has experience working with small business owners and entrepreneurs operating in industries such as health and wellness (yoga, nutrition, life coaching, mental health practitioners), beauty, skincare and spa, hospitality (restaurants, cafes, holiday resorts), floristry, arts and crafts, products and services for pets.
Experience
Astromantique
Brand Designer (2022 - current)
Astromantique is an Australian-based beauty and skincare company that is planning its launch in June 2022. The products offered are natural, toxin, and cruelty-free beauty and skincare products created from the perspective of astrology.
The Astromantique brand is elegant, aspirational, feminine, and playful - drawing inspiration from the mix of Art Nouveau style with a modern and sophisticated vibe.
Responsibilities included:
Logo design
Extensive brand guidelines document
Illustrations for use on the website
Product label and insert design
Packaging design.
Lennox Beach Resort
Brand refresh and marketing collateral design (2022 - current)
Under the new management, Lennox Beach Resort located in Lennox Head, NSW was looking to refresh its branding to best reflect the company values and highlight the modern standard and improved facilities at the resort.
The client was looking for a more contemporary and sophisticated take on their logo and colour palette, yet wanted to maintain to some extent the visual element of a wave that was present in their old logo.
Responsibilities included:
New logo
Brand style guide
Business cards in three versions
Letterhead
Gift voucher
Maintenance card
Tri-fold brochure
Feedback form
Compliments slip
JIBBY
Logo design and illustrations (2021 - current)
JIBBY is a peer-to-peer rental platform specifically designed for triathletes and cyclists so that they always have access to high-quality gear at an affordable price, no matter their location.
The brief was to create a logo and brand colour palette that was strong, bold, and vibrant reflecting the competitive yet fun nature of triathlon events.
The scope of this project included designing the following:
Logo, logo alternatives, and submark (colour and black and white variations)
Brand style guide
Customised illustrations for website and mobile app.
Key Skills
Graphic DesignQualifications
Graphic Designer (2018)
SAE Institute Byron Bay
Master of Arts, English Language Studies (2015)
University of Warsaw