Martin B
Digital Marketing Strategist
Conversion Strategist at Growth Affect CRO | CXL Certified Optimiser | CRO Specialist | eComm Business Owner
Summary
"Hope" is not a strategy. Are you really happy with the conversion rate of your website? Are enough people filling out the forms? or calling the phone number? or making a purchase?
After more that 20 years working in and advising on marketing for enterprise, large and small brands and agencies I founded Growth Affect CRO. All paths led to this. CRO is the untapped resource for your businesses success and it is largely misunderstood.
Strategy is nothing without execution and execution is nothing without strategy.
At Growth affect we do take a data led approach to optimisation but it is mixed in with varied research points both qualitative and quantitive to cross reference and validate insights.
This means we identify and validate the true conversion blockers and work our way through to the long term gains of incremental conversion rate improvement.
By applying the research learnings we build a roadmap for website optimisation and then test it scientifically to reduce the risk and make real financial gains for your business.
Experience
Shopify
CRO & Merchant Success (2022 - 2023)
Helping high-growth, high-volume merchants be successful. Through developing strong relationships with merchants at a strategic and tactical level, helping them with long-term solutions to their biggest roadblocks.
Understand Merchants goals and advise them on the best way to achieve those goals. Provide merchants with guidance on best ecommerce practices, knowledge of industry trends, API support, ERP integration assistance, advice on social commerce strategies, insight into analytics and SEO, conduct site audits, conversion reviews, CRO and AB testing advice and much more. I am their partner in commerce, and will truly help them grow their business.
At Shopify we believe in making commerce better for everyone including entrepreneurs and enterprise brands alike by providing the freedom for businesses to grow, adapt, and evolve. We give merchants the scalability, reliability and flexibility they need to build their businesses and create economic independence. Shopify helps power commerce experiences for over 3 million companies globally.
Outstanding Achievements
- Revenue and Conversion rate growth across my book of business.
- 100% retention of clients/merchants.
- Becoming a trusted advisor for strategic merchant guidance.
- Completed a CXL mini degree in CRO and shared back to the team.
- Exposure to 48 successful merchant ecommerce businesses.
Growth Affect CRO
Agency Owner & Conversion Strategist (2012 - current)
Conversion Rate Optimisation (CRO) is the process of systematically refining and enhancing a website or marketing campaign to maximise the percentage of visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form. It involves analysing user behaviour, conducting experiments, and implementing changes to improve key metrics. CRO encompasses various strategies, including optimising website design, streamlining the user experience, crafting compelling content, and fine-tuning calls-to-action (CTAs), with the ultimate goal of increasing conversion rates and driving business growth.
Qualifications
Searchspring Product Certificate (2023)
Searchspring
CRO Mini Degree (2022)
CXL Institute
Klaviyo Product Certificate (2022)
Klaviyo
Dotdigital Product Certificate (2022)
Dotdigital
Sendlane Product Certificate (2022)
Sendlane
VWO Product Certificate (2020)
VWO