Mary A
Chief Marketing Officer
Experienced Executive Leader specializing in strategic business plans, brand, marketing, and digital strategies for renowned brands.
Summary
Experienced Executive Leader with a successful track record in developing strategic business plans, communication, brand, marketing, and digital strategies. Skilled in analysing key initiatives' effectiveness and ensuring targets are met. Worked with renowned brands like Queensland Government, Rest Super, BankVic, AGL Energy, Commonwealth Bank, and Nab. Expertise in leadership, strategic planning, revenue growth, brand management, media engagement, and stakeholder collaboration. Proven success in P&L accountability and business transformation. Strong communication and interpersonal skills.
Experience
Department of Justice (DJAG), Queensland Government
Manager, Communications (2022 - 2024)
Led a team to deliver brand, marketing, and communication strategies. Provided strategic direction for key programs and initiatives. Oversaw the development of the department's brand identity, social media strategy, and web management project.
George Consulting and Coaching
CEO (2019 - 2021)
Assisted businesses in achieving strategic goals, coaching teams, and providing guidance on brand, marketing, digital strategies. Offered coaching services for professionals to enhance performance and leadership skills.
REST Super, Sydney
Executive General Manager Brand, Marketing & Corporate Communications (2011 - 2018)
Led strategic goals through innovation, brand management, digital transformation, and government relations. Managed P&L, developed brand strategies, and executed successful brand campaigns.
BankVic
Head of Marketing, Communications and Product (2010 - 2011)
Transformed brand experience and led digital banking product development, resulting in a 9% increase in product utilization. Facilitated business strategy improvements and revenue growth initiatives.
Fuel Agency, Melbourne
Head of Client Service (2008 - 2010)
Directed business planning and revenue growth initiatives for key clients. Managed major brand, marketing, and CRM projects. Led digital marketing efforts and improved account management functions.
AGL Energy Limited
National Customer Communications Manager (2006 - 2008)
Managed customer communications strategies at a national level for AGL Energy. Ensured effective communication and engagement with customers.
Campaign Palace
Group Account Director (2005 - 2006)
Oversaw major brand and marketing projects for clients. Managed key accounts and projects to drive revenue growth and client satisfaction.