Mary A
Chief Marketing Officer
Highly experienced Executive Leader specializing in strategic business plans, brand, marketing, and digital strategies for renowned brands.
Summary
Senior Executive Leader with a successful track record in developing strategic business plans, communication, brand, marketing, and digital strategies. Skilled in analysing key initiatives' effectiveness and ensuring targets are met. Worked with renowned brands like Queensland Government, Rest Super, BankVic, AGL Energy, Commonwealth Bank, and Nab. Expertise in leadership, strategic planning, revenue growth, brand management, media engagement, as well as stakeholder collaboration and management. Proven success in P&L accountability and business transformation. Strong communication and interpersonal skills. Successfully led, mentored, coached and developed high performing teams through leadership, empowerment and creating a positive working culture.
Experience
Department of Justice (DJAG), Queensland Government
Manager, Communications (2022 - 2024)
Led a team of 30 to deliver brand, marketing, and communication strategies. Provided strategic direction and advice across the department for key government programs and initiatives. Oversaw the development of the department's brand identity, social media strategy, and web management project. Was instrumental in developing my team to enhance their skills and become high performing and engaged members of the department. Contributed to the creation of a positive and inclusive culture, delivering positive internal and external outcomes.
George Consulting and Coaching
CEO (2019 - 2021)
Assisted businesses in achieving strategic goals, coaching teams, and providing guidance on brand, marketing, digital strategies. Offered coaching services for professionals to enhance performance and leadership skills.
REST Super, Sydney
Executive General Manager Brand, Marketing & Corporate Communications (2011 - 2018)
A key member of the executive/senior leadership team leading brand, marketing, CX, communications (internal and external), and digital/social strategies for the organisation. Delivered strategic goals through innovation, brand management, digital transformation, and external relations. Managed P&L, developed brand strategies, and oversaw the successful execution of brand campaigns. As a key member of the senior leadership team, I was regularly involved in board and committee meetings to contribute to the vision and goals of the super fund.
BankVic
Head of Marketing, Communications and Product (2010 - 2011)
Transformed brand experience and led digital banking product development, resulting in a 9% increase in product utilization. Facilitated business strategy improvements and revenue growth initiatives.
Fuel Agency, Melbourne
Head of Client Service (2008 - 2010)
Directed business planning and revenue growth initiatives for key clients. Managed major brand, marketing, and CRM projects. Led digital marketing efforts and improved account management functions.
AGL Energy Limited
National Customer Communications Manager (2006 - 2008)
Managed customer communications strategies at a national level for AGL Energy. Ensured effective communication and engagement with customers.
Campaign Palace
Group Account Director (2005 - 2006)
Oversaw major brand and marketing projects for clients. Managed key accounts and projects to drive revenue growth and client satisfaction.