Matt G
Chief Marketing Officer
Strategic Growth Marketing Leader experienced in Brand Strategy, Business Scaling, and Marketing Leadership
Summary
Matt is a strategic, creative and commercially minded marketing leader with 16+ years of integrated experience across E-commerce, Healthcare, Finance, FMCG, B2B and NFP sectors.
Proven track record of building businesses and brand portfolios. He has experience in marketing and brand strategy, fractional CMO roles, and marketing leadership positions. Matthew has successfully delivered brand identity projects, scaled businesses, developed marketing strategies, and secured funding for implementations. He excels in team management, business development, and strategic planning.
Experience
Healthengine (Sydney)
CMO (2024 - current)
Leading marketing across Healthengine marketplace, driving consumer demand, provider growth, CRM transformation, data & AI strategy, and culture & engagement initiatives.
Change Marketers
Marketing and Brand Strategy (2023 - current)
Delivered brand identity projects for a digital martech agency and an ecommerce raw foods company.
MedX Finance (Sydney)
Fractional CMO (2023 - current)
Built the MedX Finance brand from the ground up, drove rapid growth, developed brand ecosystem, and enabled broker expansion.
Mable (Sydney)
Director, Growth Ventures (Consultant) (2023 - 2023)
Created revenue opportunities, grew lead flow, scaled business development initiatives, and improved group referrals flow.
Big Red Group (Sydney)
Marketing Director (2019 - 2023)
Re-built and scaled consumer brands portfolio, secured investments, reshaped B2B offerings, and led a team of marketing professionals.
Integer (Sydney)
Business Partner (2015 - 2019)
Key member of leadership team responsible for business strategy, brand growth, team management, and development across Integer and TBWA client portfolios.
Geometry Global (London)
Account Director (2015 - 2015)
Developed strategic communications for global brand, led complex projects, and drove a commercial model for higher profitability.
Leo Burnett/ Arc (London)
Senior Account Manager (2012 - 2015)
Led accounts, developed strategies, managed finances, and supported consumer studies, achieving promotions and recognitions.
Zest Health Club, Sudbury, England
Owner / General Manager (2009 - 2012)
Established and managed the gym from concept to operation, exceeding membership targets, and implementing successful marketing and PR plans.