Matt W
Content Creator
An experienced content creator, copywriter, web designer and strategist with a history of working with high-profile clients.
Summary
As an accomplished content producer, website designer and writer with over 30 years of experience, Matt possesses a unique blend of creativity, innovation, and a strong personality that drives his work. His expertise lies in developing captivating content across various mediums, leaving a lasting impact on his audience.
With an impressive career working for renowned magazines and websites, Matt is a highly skilled creator, meticulously refining every piece of content with precision and polish.
Matt is also an AI subject matter expert. AI is here, and it has thrown out the business rule book. The rules of the game have changed, and if businesses don’t understand these new rules, they will be left behind. Matt helps companies integrate AI to help them achieve unprecedented efficiency and growth.
Experience
Various
Copywriter, Content Creator and Web Designer (2007 - 2022)
Created copy to align with customers' digital and printed media messaging.
Edited existing and create new tender documents and marketing collateral.
Translated technology industry jargon to reach targeted business and consumer audiences.
Worked with customers to decide the voice and direction of promotions.
Marketed services through social media platforms and advertising services.
Reviewed articles for grammar, spelling, punctuation, syntax, accuracy, and compliance.
Designed engaging SEO-optimised website experiences across all platforms.
Developed landing page functionalities and features.
Maintained and updated website functionalities in collaboration with customers.
Creation of regular web content updates.
SEO optimisation for website and copy
Wix, WordPress, Adobe InDesign, Photoshop, Illustrator, and Canva expert.
Easy Media & Communications (EMC)
Marketing Communications Manager (2001 - 2007)
Managed, developed, implemented, and coordinated the marketing needs of Easy Media & Communications' portfolio of business customers and managed the company's event management subsidiary, EMC Events - the largest event management business on the New South Wales Mid-North Coast.
Increased customers' brand exposure by developing new collateral and sales materials.
Drive marketing efforts by orchestrating print and social media advertising campaigns.
Directed marketing projects from planning to schedule management and implementation.
Created collateral for Food & Wine Festival, Coffs Harbour Home Show and Sawtell Chili Festival.
Managed a team of six staff (across marketing and event teams).
Various
Editor (1991 - 2001)
Editor for various magazines including International Musician & Recording World magazine, Hot Metal, Hot magazine (German launch editor).
A regular freelance contributor for Australian Woman's Weekly, Dolly, The Daily Telegraph (UK), The Financial Times, More Magazine, Just 17, Smash Hits, NME, Melody Maker, BBC News website.
Roles and Responsibilities:
Determine the readiness of written pieces, proofread, and approve for publication.
Manage a team of journalists (in-house and freelance) to deliver consistent, accurate and engaging content.
Interview sources and develop relationships to obtain information for stories.
Supported the design team by helping develop layouts and collaborating with production professionals.
Key Skills
Project Management Search Engine Optimisation (SEO) Website Development Content Production CopywritingQualifications
Working With Children Blue Card (2021)
Queensland Government
Creative Writing (1993)
London School of Journalism
Certificate III: Media Law Course (1991)
London School of Journalism
Testimonials
Bespoke Lifestyles
Coolbeans Underwear
Grey Matta Solutions