An experienced content creator, copywriter, web designer and strategist with a history of working with high-profile clients.
Is your online content lacking that 'punchy' engagement vital for brand awareness? Let our content writing expert Matt get you seen and heard!
Matt is a highly experienced copywriter, content creator, and web designer with a 30-year journalism background. He specialises in content strategy and implementation as well as improving brand recognition resulting in increased awareness and overall traffic.
A self-professed wordsmith and music lover, Matt utilises his writing, design, and proofreading talents to produce engaging and error-free content that will stand out for all the right reasons. Having been a freelancer since 2007, Matt has worked on and consulted with a wide variety of clientele, where he has put his skills to work with exceptional results across the board.
Whether it be written content to align with your digital and print media messaging needs or translating technology industry jargon to reach targeted business and consumer audiences, Matt can work effortlessly with customers to ensure their content objectives are being met.
Matt would be best suited to writing and consulting for those within the arts and entertainment, news, information, start-up, hotel, media, and telecommunications industries.
In his spare time, Matt is an avid lover of punk music, so much so that he runs his very own magazine Punktuation!, which reviews, interviews, and provides music news. He is also writing a book about punk's musical and social history – due for release in 2023!
Copywriter, Content Creator and Web Designer (2007 - 2022)
Created copy to align with customers' digital and printed media messaging.
Edited existing and create new tender documents and marketing collateral.
Translated technology industry jargon to reach targeted business and consumer audiences.
Worked with customers to decide the voice and direction of promotions.
Marketed services through social media platforms and advertising services.
Reviewed articles for grammar, spelling, punctuation, syntax, accuracy, and compliance.
Designed engaging SEO-optimised website experiences across all platforms.
Developed landing page functionalities and features.
Maintained and updated website functionalities in collaboration with customers.
Creation of regular web content updates.
SEO optimisation for website and copy
Wix, WordPress, Adobe InDesign, Photoshop, Illustrator, and Canva expert.
Easy Media & Communications (EMC)
Marketing Communications Manager (2001 - 2007)
Managed, developed, implemented, and coordinated the marketing needs of Easy Media & Communications' portfolio of business customers and managed the company's event management subsidiary, EMC Events - the largest event management business on the New South Wales Mid-North Coast.
Increased customers' brand exposure by developing new collateral and sales materials.
Drive marketing efforts by orchestrating print and social media advertising campaigns.
Directed marketing projects from planning to schedule management and implementation.
Created collateral for Food & Wine Festival, Coffs Harbour Home Show and Sawtell Chili Festival.
Managed a team of six staff (across marketing and event teams).
Editor (1991 - 2001)
Editor for various magazines including International Musician & Recording World magazine, Hot Metal, Hot magazine (German launch editor).
A regular freelance contributor for Australian Woman' Weekly, Dolly, The Daily Telegraph (UK), The Financial Times, More Magazine, Just 17, Smash Hits, NME, Melody Maker, BBC News website.
Roles & Responsibilities
Determine the readiness of written pieces, proofread, and approve for publication.
Manage a team of journalists (in-house and freelance) to deliver consistent, accurate and engaging content.
Interview sources and develop relationships to obtain information for stories.
Supported the design team by helping develop layouts and collaborating with production professionals.
Working With Children Blue Card (2021)
Creative Writing (1993)
London School of Journalism
Certificate III: Media Law Course (1991)
London School of Journalism
Content Production, Copywriting, Project Management, Search Engine Optimisation (SEO), Website Development
Arts & Entertainment, News, Information, Media & Telecommunications, Start-Ups