Matthew C
Chief Marketing Officer
Data guru, software dev, marketer...the list of talents goes on. And on. And on. Much like his cycling stories.
Summary
Matthew Clarkson has worked in senior marketing, analytical, technical and advisory roles for over 20 years for many companies including, Conrad Jupiters, Ergon Energy, CDX Global, Revelian, Scrunch, and now Cemoh.
With a background in psychology, critical reasoning underpins his approach to marketing. He is highly analytical and a proponent of ‘scientific marketing’. He encourages organisations to adopt an experiment based marketing culture that embraces data-driven decision making.
Matt also happens to be a competent software developer and is proficient in a range of programming languages and frameworks. This gives him a unique ability to quickly implement true ‘growth hacking’ strategies.
Where many marketers may talk hacking, Matt actually hacks.
While his main areas of interest are in marketing analytics, marketing data strategy, business intelligence, marketing automation and conversion rate optimisation, he tends to do whatever is necessary to get results.
Experience
Cemoh
Co-Founder & Chief Operating Officer (2021 - current)
Along with Simon Dell, I co-founded Cemoh – an innovative marketing consultancy that delivers the best-outsourced marketing experts to work inside your business.
From start-ups through to multinationals, for one day a month or more, Cemoh has a pool of talented, experienced marketing experts who we train, coach, and monitor whilst they focus on your goals.
Whether you need someone to come in and activate a content marketing plan or you want senior support at a board level, our ‘Tinder for marketing people’ model is uniquely placed to deliver the support you need.
Paper Planes
Co-founder (2021 - current)
Co-owner and director of Paper Planes a cutting-edge marketing and business consultancy that specialises in online customer acquisition and retention. Paper Planes evolved into Cemoh.
Revelian
Chief Marketing Officer (2021 - current)
Matt was the Chief Marketing Officer at Revelian for nearly 4 years. Revelian’s psychometric assessments, skills tests, and employee surveys can be packaged to solve a wide range of business issues ranging from current organisational health and performance to job applicant suitability and existing employee potential.