Matthew CChief Marketing Officer
Data guru, software dev, marketer...the list of talents goes on. And on. And on. Much like his cycling stories.
Matthew Clarkson has worked in senior marketing, analytical, technical and advisory roles for over 20 years for many companies including, Conrad Jupiters, Ergon Energy, CDX Global, Revelian, Scrunch, and now Cemoh.
With a background in psychology, critical reasoning underpins his approach to marketing. He is highly analytical and a proponent of ‘scientific marketing’. He encourages organisations to adopt an experiment based marketing culture that embraces data-driven decision making.
Matt also happens to be a competent software developer and is proficient in a range of programming languages and frameworks. This gives him a unique ability to quickly implement true ‘growth hacking’ strategies.
Where many marketers may talk hacking, Matt actually hacks.
While his main areas of interest are in marketing analytics, marketing data strategy, business intelligence, marketing automation and conversion rate optimisation, he tends to do whatever is necessary to get results.