Melissa B

Melissa B

Marketing Strategist

An intuitive & innovative strategist with a track record of developing & growing strong brands.

Cemoh Profile

Summary

Is your business ready for further growth but you know you can’t get there without some solid marketing & brand strategies? Melissa can definitely help you!

With over 20 years of marketing and branding experience, across a broad range of companies, industries, and countries, Melissa is one of those rare marketers who combine analytical insight and creative flair. In a career spanning large blue-chip multinationals SC Johnson, Nestle, Kellogg’s, Pepsico, & KFC, to SMEs Frucor, COL+, Konektamundo, & Saddlery Trading, Melissa brings a versatile & adaptive approach to both business and brand problems.

Melissa’s skill set ranges from business, brand, marketing, & communication strategies, to new product & brand development, brand audits, and marketing & communications plans. Her most recent experience includes leading the brand development and marketing for a start-up in the services industry, building marketing team capability & local store marketing campaigns for a franchisee business, and leading a diverse team in the horse industry honing her skills in digital and e-commerce. Melissa would be an excellent resource for businesses in the FMCG, retail, start-up, & professional services space. However, with her broad range of experience, she would also add value to other industries.

In her spare time, Melissa experiments with growing vegetables in her backyard, loves reading & doing crosswords & quizzes, keeps fit walking her beloved Husky, and tries to be a good role model for her teenage stepdaughter.

Experience

Saddlery Trading Company

General Manager Marketing (2021 - 2022)

Management, supervision, and mentoring of marketing, sales, & customer service teams

Restructuring teams

Brand, marketing, and communications strategies & plans

Creating marketing budgets

Competitor research & analysis

Retail marketing calendars, social media content & email marketing planning

e-commerce platform migration, new customer services & new CMS platform

Sales budgets, performance & measurement tools & implementation, sales analysis

Sponsorship strategy, capability training, contract negotiation

Customer research

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Collins Foods Ltd

Contract Marketing Manager (2020 - 2021)

Management, supervision, and mentoring of marketing team

Marketing and communications strategies & plans

Responsible for marketing budget

Sales, competitor, & market analytics & reporting

Sponsorship strategy, capability training, contract negotiation

Event management for store openings

Branding and management of marketing collateral

Creating & implementing tactics to improve relationships between marketing & key departments

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Konektamundo Pty Ltd

Marketing Director (2017 - 2021)

Business, brand, marketing, & communication strategy

Development of digital marketing plans

Responsible for marketing budget

Branding and management of marketing collateral

Setting up & managing third-party suppliers

Copywriting

Website content development & basic maintenance in WordPress

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Qualifications
Commerce (Marketing and Management Studies) (1994)

University of Auckland