Melissa B
Marketing Strategist
An intuitive & innovative strategist with a track record of developing & growing strong brands.
Summary
Is your business ready for further growth but you know you can’t get there without some solid marketing & brand strategies? Melissa can definitely help you!
With over 20 years of marketing and branding experience, across a broad range of companies, industries, and countries, Melissa is one of those rare marketers who combine analytical insight and creative flair. In a career spanning large blue-chip multinationals SC Johnson, Nestle, Kellogg’s, Pepsico, & KFC, to SMEs Frucor, COL+, Konektamundo, & Saddlery Trading, Melissa brings a versatile & adaptive approach to both business and brand problems.
Melissa’s skill set ranges from business, brand, marketing, & communication strategies, to new product & brand development, brand audits, and marketing & communications plans. Her most recent experience includes leading the brand development and marketing for a start-up in the services industry, building marketing team capability & local store marketing campaigns for a franchisee business, and leading a diverse team in the horse industry honing her skills in digital and e-commerce. Melissa would be an excellent resource for businesses in the FMCG, retail, start-up, & professional services space. However, with her broad range of experience, she would also add value to other industries.
In her spare time, Melissa experiments with growing vegetables in her backyard, loves reading & doing crosswords & quizzes, keeps fit walking her beloved Husky, and tries to be a good role model for her teenage stepdaughter.
Experience
Saddlery Trading Company
General Manager Marketing (2021 - 2022)
Management, supervision, and mentoring of marketing, sales, & customer service teams
Restructuring teams
Brand, marketing, and communications strategies & plans
Creating marketing budgets
Competitor research & analysis
Retail marketing calendars, social media content & email marketing planning
e-commerce platform migration, new customer services & new CMS platform
Sales budgets, performance & measurement tools & implementation, sales analysis
Sponsorship strategy, capability training, contract negotiation
Customer research
Collins Foods Ltd
Contract Marketing Manager (2020 - 2021)
Management, supervision, and mentoring of marketing team
Marketing and communications strategies & plans
Responsible for marketing budget
Sales, competitor, & market analytics & reporting
Sponsorship strategy, capability training, contract negotiation
Event management for store openings
Branding and management of marketing collateral
Creating & implementing tactics to improve relationships between marketing & key departments
Konektamundo Pty Ltd
Marketing Director (2017 - 2021)
Business, brand, marketing, & communication strategy
Development of digital marketing plans
Responsible for marketing budget
Branding and management of marketing collateral
Setting up & managing third-party suppliers
Copywriting
Website content development & basic maintenance in WordPress
Qualifications
Commerce (Marketing and Management Studies) (1994)
University of Auckland