Melissa H

A technology consulting company supporting visionaries to build new businesses and transform existing ones through the power of design thinking, smarter ways of working, and years of engineering know-how.

Working across Design and Innovation, Agile Delivery, Software Engineering, and Cloud & DevOps with offices in Sydney, Melbourne, Hong Kong and Singapore.

Marketing strategy and implementation.

Was part of transforming Kyocera's marketing strategies and activities to be more focused on an Inbound Marketing approach.

In charge of increasing website traffic, generating qualified leads, and nurturing those leads down the buyer journey.

Working closely with sales teams to ensure marketing activity and sales goals are aligned.

Create Inbound Marketing Strategies to meet project goals.

Build and manage a content calendar that is designed to attract a targeted audience (blog posts, eBooks, case studies, whitepapers etc.).

Grow new leads including marketing qualified leads, by converting site traffic through calls-to-action, landing pages and lead generation content (incl offers).

Continually look for new ways to generate leads and manage targeted list development.

Create, run and optimise marketing automation (Hubspot) and lead nurturing processes through email, content, and social channels.

Social media management (publishing, monitoring, engaging and reporting).

Continually track, monitor, and optimise on and off-page SEO opportunities.

Management of Paid Advertising budgets through Adwords and Social Advertising channels.

Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers. Project Lead on the integration of Hubspot with Microsoft Dynamics CRM.

Project manage and collaborate with internal teams and external partners to deliver project scopes on time and in budget.

Own and execute the integrated marketing and communications for Australia and New Zealand.

Work with relevant teams to develop marketing strategies for their segments and build value propositions to drive acquisition, retention and engagement.

Managing website, social media, content marketing, SEO, SEM, eDMs, and Events including planning, execution and optimisation.

End-to-end campaign management from strategy to execution and reporting across a variety of channels and focusing on a national matrix of industry segments and product/service portfolios.

Production of a range of marketing materials and collateral to support sales (e.g. brochures, factsheets, product data sheets).

Reporting and analysis of campaign activity to drive continuous improvement Manage a range of suppliers, agencies and vendors to deliver campaigns and marketing activity.

Coordinating all digital media and communications, growth of digital subscribers (Facebook, LinkedIn, Instagram, Email etc).

Creating and developing new campaigns and initiatives to drive engagement and patronage.

Mentoring other staff, assistance in digital media management for improving business marketing processes, and assists the GM, COO and National PM on National Projects ensuring digital tasks completion as per agreed schedule and budget.

Project work and design of streamlining systems to facilitate ongoing advancement to ensure product quality, stability and and resolution of complex issues.