Melissa M

Website development and design.

Copywriting.

Creation of EDMs.

Weekly data analytics.

Designing promotional banners.

Social media marketing, including Facebook ad campaigns.

Facebook and Instagram reels.

SEO.

Creation of content for brochures.

Website content.

Social media content.

Drafting, writing, and proof-reading content for the topic transition of content from Lotus notes to the new site.

Ensuring all content meets Australian Style Guide readability standards.

Rewriting copy that does not meet those standards.

Publishing content and topics that have been scheduled for a transition.

BAU.

Engagement with SMEs and AS for topic clearance.

Helping with the visual aspect of campaigns.

Extensive experience in Drupal, GovCMS, Trello, and templates for each GovCMS topic.

Web transitions.

Rewriting copy.

Writing new copy for other Wicked sites.

SEO.

Work duties included writing the content for the Gold Coast City Council’s website relaunch. During this period, Melissa was writing 15 pages of content a day. Topics included everything from procurement in the city to protecting the Gold Coast’s native plants.

Other topics included volunteering, information on the Gold Coast’s beaches, and things to do on the Gold Coast, to name just a few.

The focus was on making the new content digestible for the customers and easy to understand.

Knowledge of objectives and workflow systems.

Feature writer focusing on real-life stories.

Writer for their July magazine issue and social media campaign.

Working with the universities about specific initiatives they have released and finding people who have benefited from them.

Content writing.

Photography.

Social media.

Interviewing.

Writing and editing stories for the USA market.

Monitoring breaking news and writing content to ensure the site was up to date including the American Presidential debates.

Use of VPN to log in and write copy, create posts with photos including photo galleries.

Managing the CMS and ensuring the SEO practices required were fulfilled.

Content writing for the company’s PR clients.

Working with the Australian market to help promote their brands.

Interviews and writing real-life stories for case interviews.

Securing coverage in Marie Claire, Grazia (US), and news.com.au.

Extensive international and national media contact database.

Press releases.

EDMs.

Through compelling storytelling, Kindness and Hope bring stories of those overcoming adversity.

Working with a slew of non-profits to help raise awareness for their cause and working with stakeholders.

Working within her own community to help the homeless via food and care packages.

Video and editing skills.

Was a valued part of the L.A. Mayor's Team Golden.

Began work on the documentary, Homeless in the City of Angels.

Contributor to People magazine (US version) on real-life stories.

Maintained updated WordPress website based on nine years of experience with WordPress.

Employed CMS, SEO, PHP, coding, tools in addition to social media, and filming and editing video skills.

Collaborated with other non-profits to discuss new ways to raise awareness and create opportunities.

Demonstrated self-reliance by meeting and exceeding workflow needs.

Developed and pursued stories independently and for assignment, covering a range of topics about those less fortunate.

Completed research and checked all facts to maintain a high standard of journalistic integrity.

Interviewed sources, contacts, and leads to gather information for stories.

Performed extensive research to back up stories.

Performed research into content questions and grammatical concerns to verify details.

Reviewed and edited documents to fix grammatical and spelling issues.

Custom designed website according to the specific needs of the respective client.

Participated in pre-project analysis and technical assessments to develop a user-friendly interface and correct functionality to meet business objectives.

Checked site and online elements for proper adherence to brand guidelines and functionality.

Crafted mobile-friendly websites and transitioned the legacy site to a mobile-friendly platform.

Developed, coded, installed, tested, debugged, and documented web applications using appropriate editors.

Reviewed information and elements regularly on websites and pages for accuracy and functionality.

Demonstrated self-reliance by meeting and exceeding workflow needs.

Collaborated with others to discuss new ways of building the brand and co-sponsor opportunities.

Managing the CMS and SEO practices required.

Custom designed websites according to the specific needs of the respective client.

Participated in pre-project analysis and technical assessments to develop a user-friendly interface and correct functionality to meet business objectives.

Checked all sites and online elements for proper adherence to brand guidelines and functionality.

Crafted mobile-friendly websites and transitioned the legacy site to a mobile-friendly platform.

Developed, coded, installed, tested, debugged, and documented web applications using appropriate editors.

Reviewed information and elements regularly on websites and pages for accuracy and functionality.

Demonstrated self-reliance by meeting and exceeding workflow needs.

Collaborated with others to discuss new ways of building the brand and co-sponsor opportunities.

Provided excellent service and attention to customers when face-to-face or through phone conversations.

Improved profit margins by streamlining operations and workflow and negotiating competitive vendor contracts.

Worked closely with team members to deliver project requirements, develop solutions, and meet deadlines.

Designed visual and graphic images to use on multiple platforms.

Implemented a backup system to protect the site from outages, data loss, and data corruption.

Managing the CMS and SEO practices required.

Interviewing Celebrities.

Writing 10 daily digital content pieces.

Working with big lifestyle brands including L’Oréal as advertisers.

Working closely with publicists to secure interviews and product placements

Social media and marketing of the brand.

Developed and pursued stories independently and for assignment, covering a range of topics, including celebrity, human interest stories, current news stories, and general lifestyle subjects.

Completed research and checked all facts to maintain a high standard of journalistic integrity.

Interviewed sources, contacts, and leads to gather information for stories.

Performed research into content questions and grammatical concerns to verify details.

Reviewed and edited documents to fix grammatical and spelling issues.

Maintained confidentiality while building relationships with various organisations.

Designed visual and graphic images to use on multiple platforms.

Implemented a backup system to protect the site from outages, data loss, and data corruption.

Website developer and designer.

Increased web traffic by improving navigation, creating dynamic media sections, and adding social media plugins.

Reviewed information and elements regularly on websites and pages for accuracy and functionality.

Freelanced with a slew of American and International magazines including AMI publications. Star, OK! Magazine, Life & Style, Grazia UK, and Australian publications Woman's Day, and New Idea.

Provided cover story material, cover insets, and featured spreads.

Edited documents for grammar, clarity, content, and formatting.

Completed writing assignments according to set standards regarding order, clarity, conciseness, style, and terminology.

Selected various graphics to accompany written material.

Applied strong writing, editing, and proofreading abilities to each assignment to produce the best possible content.

Interviewed contacts by phone, Skype, and in-person for human nature stories for a weekly newspaper column.

Formatted works correctly to meet publishing guidelines and reduce rejections.

Followed trends in industry and target genre to capitalize on emerging trends.

Worked with development editors, copy editors, and line editors to polish works.

Duties included interviewing celebrities living in New York and LA for the Australian Press.

Duties included overseeing the NYC news department for the magazine including a staff of 125 which included reporters, editors, and freelancers.

Creating cover concepts and news features ideas, including writing headlines, cover lines, and creating photo layouts for each story.

Overseeing and managing international contacts.

Overseeing the West Coast Office with daily meetings for staff and department heads.

Assigned topics, delegated work to team members, and edited final pieces.

Directed team members in the development of more than 15 weekly news stories.

Helped reporters research stories, select guests, and interview subjects.

Assigned stories to reporters and journalists.

Collaborated with reporters to achieve exclusive stories.

Covered breaking celebrity news.

Created tightly written news stories crafted from reliable sources.

Developed connections with public relations contacts, which provided exemplary sources for news stories.

Demonstrated self-reliance by meeting and exceeding workflow needs.

Worked closely with team members to deliver project requirements, develop solutions, and meet deadlines.

Attending and reporting on show-business events.

Garnering exclusive interviews with celebrities.

Interviewed sources, contacts, and leads to gather information for stories.

Completed research and checked all facts to maintain a high standard of journalistic integrity.

Developed and pursued stories independently and for assignments, covering celebrities.

Provided expert on-air commentary as a guest on local radio stations and television programs.

Wrote and produced compelling investigative and human-interest stories about celebrities and iconic news subjects.

Reported and penned front-page breaking news stories and provided real-time updates.

Attending and reporting on show-business events.

Garnering exclusive interviews with celebrities.

Interviewed sources, contacts, and leads to gather information for stories.

Completed research and checked all facts to maintain a high standard of journalistic integrity.

Developed and pursued stories independently and for assignments, covering celebrities.

Provided expert on-air commentary as a guest on local radio stations and television programs.

Wrote and produced compelling investigative and human-interest stories about celebrities and iconic news subjects.

Creating and editing videos for the non-profit which helps empower domestic violence survivors.

Working on social media campaigns for specific fundraising/awareness events.