Melissa T
Digital Marketing Strategist
Experienced professional in business development, sales, events management, and content creation with notable achievements in brand elevation and even
Summary
Melissa Tunggadjaja is a skilled professional with expertise in business development, sales, events management, market research analysis, project management, social media management, photography, videography, and content creation. She holds a Bachelor of Commerce in Marketing and Management from The University of Melbourne. Melissa has excelled in elevating premium brands, achieving high client retention rates, managing high-profile events, and refining visual content strategies. Her notable achievements include leading campaigns for boutique businesses and high-end brands, orchestrating events like the Forbes 50 Richest List Gala Dinner, and collaborating to produce premium content and campaigns. Melissa's employment history includes roles such as Digital Marketing & Content Specialist at My Wealth Solutions, Business Development Manager at PT Ruang Kreasi Estetika, Marketing Manager at NY. ALI CAKES, and Event & Marketing Executive at Forbes, Forbes Life & Elle Magazine Indonesia.
Experience
My Wealth Solutions
Digital Marketing & Content Specialist (2024 - current)
Developed and implemented comprehensive content strategies, managed email marketing campaigns, drove organic growth through SEO practices, and created engaging social media content. Managed website content using WordPress and utilised data-driven analytics for content optimisation.
PT Ruang Kreasi Estetika (Shrooms Haircare)
Business Development Manager (2022 - 2023)
Managed paid advertising campaigns, led TikTok live streams for brand visibility, developed comprehensive content strategies, and drove business development across channels. Managed B2B partnerships and revenue growth.
NY. ALI CAKES (BABAGI GIFTS)
Marketing Manager (2019 - 2022)
Executed B2B and B2C sales strategies, optimised e-commerce operations, created visual content, directed branding initiatives, and coordinated sustainability projects. Managed brand visibility and website traffic.
FORBES, FORBES LIFE & ELLE MAGAZINE INDONESIA
Event & Marketing Executive (2018 - 2019)
Collaborated on advertorial partnerships, managed high-profile events, executed KOL digital campaigns, maintained CRM systems, managed social media content and translations. Led successful digital promotions and event coverage.