Melvin M
Digital Marketing Strategist
I help manage the Digital responsibilities for your brand, products and services so that you can focus on being a profitable organisation.
Summary
Melvin has a strong sales background, entrepreneurial experience, and is solutions and results-focused.
Excellent experience in business covering different verticals. What the above experience allows him to do with businesses today is identify and make better decisions towards full-stack or ad-hoc tasks required that fulfils or greatly contributes to the overall digital marketing strategy, whilst reducing time and cost towards each digital marketing activity.
Accordingly, Melvin can deliver full-stack Digital Marketing Management (Website Updates including eCommerce-related tasks, Copywriting and Graphics, Campaign Strategies and Management). As well as help a business grow through Videography, Software development (Web and Mobile Apps), and Blockchain solutions.
Experience
CMO Consulting
Digital Stratregist (2020 - current)
Full-stack digital marketing strategist, with experience across multiple Organic and Paid Campaigns and Skills, including Website Development, eCommerce, Copywriting Web Content and Blog Articles, Search Engine Optimisation, Facebook Advertising, Google Ads, Retargeting via Adroll, Social Media Content and Social Media Outreach, Graphic Designs and Videography Projects.
In2Networks Pty Ltd
Digital Transformation Manager (2020 - 2022)
Lead Transformation Manager for new business growth areas including eCommerce Platform and improvements to Sales Processes and Digital Marketing.
Developed New Website for I2N.com.au
Established Online Platform for Microsoft CSP Direct Business
Tech Project Holdings
Channel Sales & Marketing Manager (2019 - 2020)
Working closely with all departments to build a Channel base of Partners and launching our Unified Communications product, Banksia, as well as our intelligent delivery platform, Acacia.
Launched Banksia in August 2019
Launched Microsoft Teams Integration in December 2019
Bluechip Infotech
Product Marketing Manager and Solutions Lead (2017 - 2019)
Developing and implementing Solutions-focused Go-To-Market, Pre-Sales, Marketing and Training Plans, including launch of a new IP Telephony and Unified Communications Product for the Australian Market.
Successful Product Launch of Unified Communications Portfolio via National Roadshows
Increased Market Share of Hardware Sales and Customer Acquisition via Social Media Campaigns
QOIPR (e-Volve Group)
Customer Experience and Digital Manager (2015 - 2017)
Designing and implementing Customer Experience and Training Strategies fitting to SaaS and Digital Transformation goals of the e-Volve Group, whilst delivering on management of Top 20 Account Sales for the IT Reseller business.
Improved Training Baseline, including In-App Functionality and Documentation
Opportunity Management for the Top 20 Clients with revenues between $200K to $1M+ per annum
REBIAnalytics
Customer Experience Manager (2014 - 2015)
Executive Lead for Business Intelligence Sales and Marketing strategies, supporting large multi-national Development and Funding Clients in Real Estate with IBM Watson and Analytics Software applications.
Developed a new company identity and launched a new company website
Established CX Campaigns inviting Australia’s Top Non-Residential Construction Companies with Property
The Database Dept.
Customer Experience Officer (2012 - 2014)
Communicating the impact of technology on key business drivers for some of the largest IT Enterprises, including Google, SingTel Optus, Lithium, HP and AppSense.
Apointed 2IC to Client Services Manager, Team Lead and Trainer to new Consultants
Managed Team of 5 high performing Relationship Managers generating $3M+ for Key Clients
Competed and beat Sales and Marketing Teams of Clients including Google and SingTel Optus in Lead Generation and Revenue
Key Skills
Pay Per Click (PPC) Videography Website Development eCommerce Graphic DesignQualifications
Meta Certified Digital Marketing Associate (2021)
Meta
Digital Marketing Certification (2020)
FastTrack Business