Michael M
Chief Marketing Officer
Experienced marketing leader with global award-winning success at top businesses.
Summary
Hello there! I'm a marketing-trained leader with extensive experience in running start-ups, publications, and marketing agency groups globally. Specialising in marketing planning, execution, and consultation for top brands like John Lewis, Volkswagen, Deutsche Telekom, Ford, BMW, and more. Known for winning global effectiveness and creative awards in marketing, media, PR, and business transformation. Adept at building strategies with clear targets, goals and organisational plans I build - and work within - great teams, helping ensure that I help get the best out of everybody I work with. My job is to make a place better, and leave it better than when I joined.
Experience
cummins&partners
Global CEO (2022 - 2024)
Led consulting across creative, media, retail, digital, and PR for clients on five continents. Successfully repositioned the business for growth and led business transformation post-Covid. Pioneered Market-Mix-Modelling in the agency's business model and consulted on sustainability goals for various sectors.
adam&eveDDB
Managing Partner (2017 - 2022)
Managed key clients like Volkswagen, SEAT, John Lewis, and Deutsche Telekom, leading global projects and award-winning initiatives. Spearheaded business shifts towards eCommerce and agency models. Won significant awards and led global pitch wins.
Engine/WCRS
Client Managing Director (2013 - 2017)
Managed client groups including BMW, Royal Navy, HMRC, and Capital One Credit. Led multiple creative award-winning campaigns and government accounts achieving organic growth through contract management.
JWT Melbourne
Business Director (2011 - 2013)
Guided regional pitch-wins for Ford and consolidation of a multi-agency group. Led retail operations and integrated the brand globally. Received creative leadership awards and strengthened ties with the WPP network.
SMART/McCann
Account Director/Senior Account Director (2008 - 2011)
Managed various accounts and pitch wins for brands like Specsavers, Forty Winks, and Australian Government. Led retail-focused projects and played a key role in new business acquisitions.