Michele L

Led projects from conception to delivery, identified process efficiencies, supervised third-party providers, developed comprehensive Style Guides, and created marketing materials for print and digital platforms, contributing to growth and surpassing national sales targets.

Provided freelance graphic design work and vocational training, supporting brand start-ups like Homebodii, rebranding projects like The Medical Sanctuary, and strategic branding for Jukes Todd. Developed marketing materials, advertisements, and packaging.

Led the design studio, managed a team delivering digital and print design services for real estate and medical sectors. Partnered with global brands, established proofing and production systems, and implemented staff incentive schemes.

Responsible for coordinating, designing, and producing Getit magazine, including flat planning, client communication, proofing, and preparing the publication for print. Provided art direction to internal and external stakeholders.

Managed and coordinated the design team, ensuring all publications met print deadlines. Oversaw print production, design, and proofing, while coordinating print schedules. Provided art direction and training for Life Gold Coast and Coast magazines.

Provided interim cover for senior design roles, overseeing management and custom projects. This involved magazine design and production, creating marketing materials, web design, staff management and training, directing photo shoots, and commissioning illustrations.

Clients included: Origin Publishing, BBC Magazines, Bristol Magazine Services, Real Design, Jonathon Fisher Photography, Future Publishing, Anthem Publishing, JP Publishing, Seager Publishing, Pacific Magazines New Zealand.

Responsible for the design and development of magazines, including photographic styling and direction, commissioning of illustrations and photographers, and cover gift design. Managed supervision and training, budget oversight, remote proofing, and final approval for print.

Designed special publications, advertisements, features, and marketing and corporate branding materials for the Wales and Western Region of Newsquest. Collaborated with agencies, sales representatives, and clients while managing studio workflow and training new staff members.