Michelle W

Chocolates is an online artisan chocolate gifting business. Driven by a personal passion for quality chocolate and supporting local artisans, we curate the finest handmade and handcrafted chocolate in Australia and offer it for purchase through our website.

Michelle provides strategic brand, marketing and communications expertise to start-ups, and small and medium size organisations delivering health, digital health and purpose-driven services and programs.

Developed the marketing strategy, plan and marketing materials to launch an allied health telehealth service to Disability Employment and jobactive employment service providers.

Developed the strategic marketing plan for primary care and community services programs.

Developed the go-to-market strategy and providing strategic advice on development of a new health workforce management app and platform.

Marketing advice and assistance for re-branding, website development and promoting recruitment/HR services.

Healthdirect Australia is a national government-owned, not-for-profit organisation that develops, manages, and operates digital health and related services. Upon relocating to Brisbane, Michelle moved into a part-time advisory role.

Worked with a cross-functional project team on the healthdirect service strategy to obtain renewal of funding ($90M) for the healthdirect service.

Led customer satisfaction research with key stakeholders and customers, providing results and recommendations to the Executive team.

Developed the value proposition for the Pregnancy, Birth, and Baby service to increase advocacy from health service providers.

Advised on the restructuring of digital, marketing, and engagement teams to increase productivity.

Developed the employee value proposition and internal communications plan.

Mentoring of team members.

Offered advice and support to the CEO and Executive team.

Led the marketing, communications and stakeholder engagement division

Developed B2B and B2C integrated campaigns with channels including social media, radio, TV, outdoor, PR, SEM, SEO, PR and stakeholder engagement.

Developed the My Aged Care and Carer Gateway Brands and Communications Strategies in collaboration with the Department of Health and Ageing and DSS.

The National Safety Council of Australia (NSCA) is a not-for-profit, member-based organisation that delivers Work Health and Safety consulting and training services nationally. As a member of the Executive team, Michelle led the marketing and membership function.

Developed the B2B and B2C marketing, communications, and events strategies and the annual marketing plan.

Participated in strategic planning and developing the three-year corporate strategy.

Managed the NSCA Awards, including the Awards nominations, judging, and the event.

Managed all aspects of NSCA membership. This included overseeing the day-to-day activities of the Membership Coordinator, developing retention and acquisition strategies, managing the renewals process ensuring revenue targets were met and obtaining donations from members.

Managed a team of three based in Sydney, Brisbane and Melbourne, to implement annual careers marketing campaigns aimed at increasing enrolments in the CA Program across the eastern seaboard.

Implementation of recommended strategies from the Academics Board, including developing a Research Grant Scheme.

Develop account plans for all target universities in Australia.

Develop and maintain relationships with key accounting Academics and internal stakeholders.