Mirjam G
Market Research Specialist
Experienced Consumer Researcher & Innovator with Global Exposure in Automotive, Fashion & FMCG
Summary
Mirjam Grari is a consumer researcher, innovator, and cultural strategist with 14 years of global experience across various industries. She excels in cultural insight, strategic foresight, and innovation, working with brands like Volvo Cars, Hyundai, and Absolut Vodka. Mirjam's expertise includes qualitative consumer insights, innovation development, brand strategy, and workshop facilitation. She holds a Master's degree in Business & Economics and Marketing from Stockholm University and has a strong background in project management, data analysis, and coaching team members.
Experience
Innocean
Brand Experience & Insights Director (2024 - current)
Led Insights and Brand Experience projects for Hyundai, Kia & Genesis. Developed comprehensive research programs for Hyundai's brand perception and portfolio strategy.
Kantar Consulting
Sr. Consultant (2022 - 2024)
Key lead for Verve's Culture & Futures offer, supporting AI-powered research launch. Managed consumer loyalty program innovation projects for Virgin-Velocity and Afterpay.
Verve Australia
Associate Director - Future & Innovation (2019 - 2022)
Led client relationships to drive growth through cultural insight, strategic foresight, and innovation. Conducted qualitative consumer insights and led innovation development for key clients like Mirvac and Colgate.
Grow Brand Consultancy
Insights & Innovation Manager (2015 - 2018)
Led qualitative research & innovation projects for brands like Volvo Cars, Anora, and breakthrough packaging innovation projects. Facilitated ideation workshops and explored circular business models for brands.
The Absolut Company, Pernod Ricard
Innovation Producer (2011 - 2013)
Developed Global Innovation Pipeline for Absolut Vodka, resulting in 100+ new innovation ideas. Built the Global Marketing Trends & Culture program to enhance organizational capability.