Monets C
Digital Marketing Manager
Experienced Digital Marketing Professional Driving Revenue through Strategic Campaigns and Innovative Strategies
Summary
As a Digital Marketing Consultant, I design and implement tailored strategies that drive measurable results for businesses in FMCG & Retail, E-commerce and Property sectors.
My expertise lies in leveraging diverse platforms to connect with target audiences, optimize performance, and achieve business goals.
Key Platform Achievements:
Xiaohongshu (RED): Created high-quality, knowledge-driven content using ASO and SEO principles to boost e-commerce traffic, app downloads, and site sales.
Google SEM and Programmatic: Executed paid search (SEM) and programmatic campaigns to drive in-market and potential audiences into the sales funnel.
Meta (Facebook & Instagram): Designed prospecting and retargeting strategies to engage high-intent purchasers and generate qualified leads.
TikTok: Developed engaging short-form organic content paired with paid advertising strategies to precisely target and convert audiences.
WeChat: Delivered organic content to build brand awareness, complemented by paid advertising to convert highly engaged audiences into loyal customers.
Key Contributions:
Delivered actionable, data-driven insights to optimize campaign performance and maximize ROI.
Successfully navigated cultural and market-specific nuances to ensure effective communication and engagement across local and international markets.
Let’s Connect!
Looking to elevate your digital marketing strategy and achieve global success? I’d love to help! Contact me for a free consultation, and let’s discuss how I can support your business goals.
Experience
Freelancer - Migration Law Company
Digital Marketing Consultant (2024 - current)
Managed multi-channel digital marketing initiatives for onshore and offshore markets, transformed cold-call methods into successful online strategies, and pivoted CRM and email marketing campaigns. Utilized various platforms for optimization and design.
Ozford University, The University of Adelaide
Digital Program Tutor - University Mentoring Program (2022 - current)
Leads online mentoring program, introduces students to digital media landscape and marketing technologies, and facilitates discussions on real-world scenarios for professional development.
CHEP Network
Digital Media Manager - DTC Performance (2022 - 2024)
Managed high-stake digital campaigns for major brands, led a team of 5, oversaw significant paid campaigns, developed targeted marketing strategies, and utilized GA4 and Tableau for analytics. Led campaigns for top-tier clients like Samsung and Latitude Financial.
Freelancer - French-base Digital Agency
Digital Marketing Consultant and Coach (2020 - 2022)
Managed digital advertising campaigns, collaborated with publishers, coached team members, and enhanced brand visibility through strategic planning. Implemented GA audit and landing page optimization techniques.
OctoPlus Media Global Limited
Senior Performance Manager - APAC Market (2017 - 2019)
Focused on inbound and outbound marketing in the APAC region, developed comprehensive strategic plans, conducted market analysis, managed PPC campaigns using Google and Baidu, and optimized landing pages.