Monets C
Digital Marketing Manager
Experienced Digital Marketing Professional Driving Revenue through Strategic Campaigns and Innovative Strategies
Summary
With over 7 years of experience in digital marketing across Australia and APAC markets, I have expertise in managing multi-channel digital marketing initiatives, transforming traditional methods into successful online strategies, and leading high-stake campaigns for major brands. I excel in strategic innovation, client relationship management, and team leadership. Skilled in digital advertising, campaign development, performance management, and leveraging tools like GA4 and Tableau for analytics. Currently tutoring at Ozford University, guiding students in digital media and marketing technologies. Certified in Google Analytics, AdWords Search, and Display. Passionate about retail marketing and nurturing innovative ideas.
Experience
Freelancer - Migration Law Company
Digital Marketing Consultant (2024 - current)
Managed multi-channel digital marketing initiatives for onshore and offshore markets, transformed cold-call methods into successful online strategies, and pivoted CRM and email marketing campaigns. Utilized various platforms for optimization and design.
Ozford University, The University of Adelaide
Digital Program Tutor - University Mentoring Program (2022 - current)
Leads online mentoring program, introduces students to digital media landscape and marketing technologies, and facilitates discussions on real-world scenarios for professional development.
CHEP Network
Digital Media Manager - DTC Performance (2022 - 2024)
Managed high-stake digital campaigns for major brands, led a team of 5, oversaw significant paid campaigns, developed targeted marketing strategies, and utilized GA4 and Tableau for analytics. Led campaigns for top-tier clients like Samsung and Latitude Financial.
Freelancer - French-base Digital Agency
Digital Marketing Consultant and Coach (2020 - 2022)
Managed digital advertising campaigns, collaborated with publishers, coached team members, and enhanced brand visibility through strategic planning. Implemented GA audit and landing page optimization techniques.
OctoPlus Media Global Limited
Senior Performance Manager - APAC Market (2017 - 2019)
Focused on inbound and outbound marketing in the APAC region, developed comprehensive strategic plans, conducted market analysis, managed PPC campaigns using Google and Baidu, and optimized landing pages.