Myles P

PPC Specialist

Meta & Google Ads Management | Marketing Strategy & Consulting

Queensland, Australia

Summary

I create and manage lead generation, ecommerce, brand awareness and engagement campaigns that drive results for clients across paid digital media channels.

By analysing data and gaining insights, I am able to make meaningful decisions and create campaigns that perform. With experience across a broad range of digital and above the line channels, I am highly skilled in marketing strategy, idea creation, and campaign management. With a commercially savvy approach, a strong understanding of human behaviour, and an advanced technical understanding of algorithms and AI, I am able to achieve great results for my clients.

Experience

The creative Collective

Meta and Google Ads Manager (2021 - current)

Working with business owners and marketing managers to improve their digital marketing outputs and get results. Monthly retainer includes strategy, planning, implementation, reporting, insights, meetings and account management.

Platforms I manage:

Google Ads

Meta Ads

TikTok Ads

LinkedIn Ads

Director | Digital Marketing Specialist (2021 - current)

Helping small-medium size businesses grow through digital marketing.

Performance Specialist (2021 - 2022)

I directed marketing and sales strategies for digital and above the line channels to exceed revenue targets and KPIs.

Channels: social media, Google and Microsoft suite, eDM, website, lead generation, outdoor.

My responsibilities included:

• Facebook Ads, Google Ads (Search, Display and YouTube) and Microsoft Ads (Search) Management – strategy, planning, copywriting, implementation, reporting

• Producing the channel plan and strategy for each lottery (we run 7 a year). This involved channel selection, strategy, risk assessment, budget allocation and sales forecasting

• A/B testing, analysing data and finding opportunities

• Agency Account Management

• Creative direction – working with the creative team to produce high performing creative, tailored for different platforms and audiences

• Lead generation – data analysis, budget allocation, collaboration with internal contact centre, agency account management

• Website optimisation and user experience analysis and strategy

Digital Account Manager (2019 - 2021)

Crockford Carlisle is a digital agency that specialises in growing SME’s by:

▪ Increasing website traffic through SEO, Google Ads and Paid Social Media

▪ Driving conversions through effective website design, UX and lead generation

▪ Nurturing leads in the CRM through eDMs, nurturing workflows and sales enablement

As Digital Account Manager my responsibilities included:

▪ Paid Media – Developing the strategy and managing paid campaigns across Google Ads and Meta Ads

▪ Client relationship management – Leading monthly meetings and regular WIPS, taking client briefings, monitoring and reporting on results against targets, sharing data and insights, maintaining communication and engagement

▪ Marketing strategy – Developing an in-depth understanding of each client’s unique offering within their industry in order to make recommendations on brand positioning, audience targeting, the most effective digital platform, and content structure