Natalia S
Copywriter
Experience in developing, implementing & evaluating integrated communications & engagement plans to meet a range of strategic & business requirements.
Summary
Natalia has worked in different places and areas with the idea of collecting a variety of knowledge regarding communications since each context has its own characteristics and requires different approaches. Some of her experience was gained in important newspapers like La Nacion, in Argentina, and El Ciudadano, where she worked as Editor-in-Chief. Also, companies like Telsur S.A.
In 2016, she moved to Australia and worked for Transport for New South Wales in Sydney and as a freelance copywriter at Net Spectre Australia.
In each project she gives her best, trying to learn new things and adapt to the constant variability of the communications industry.
Experience
NetSpectre Pty. Ltd
Digital Copywriter (2019 - current)
Experience with SEMrush system for content optimisation.
Creation of content for SEO and Google Ads.
Rural Society Argentina
Institutional Communications Manager (2017 - 2019)
Managing a Communications Strategy to increase awareness and build partnerships.
Facebook campaigns and analytics.
Development of a new website and Google Analytics monitoring.
Transport of New South Wales
Business Writer (2016 - 2016)
Adapting technical content for the average user, to comprehensive language.
Developing a new Digital Communication Strategy for the internal public.
Meetings with experts of different areas at Transport.
TELSUR SA
Communications Manager (2015 - 2015)
Corporate Communications content development and Corporate Affairs Management.
Managing the design team on visuals, graphics, logo creation, and branding material.
PR for the Company’s launch event alongside the State governor Alberto Weretilneck.
El Cludadano Newspaper
Chief Editor and Journalist (2015 - 2015)
Digital and paper content supervision.
Social Media rebranding and analytics.
Personal interviews with national political referents such as Hernán Lombardi (Minister of Media and Public Content of Argentina), Karina Rabolini (Vice-President wife at the time).
Stakeholder engagement strategies and relations.
Key Skills
Content Production Copywriting Marketing AnalyticsQualifications
Social Communications Degree (2014)
Austral University, Buenos Aires
Speciality Diploma: Institutional Communications (2014)
Austral University, Buenos Aires
FCE & CAE Certificate in English (2010)
University of Cambridge