Natalie P
Chief Marketing Officer
Experienced Director and Strategist Specializing in Business Growth through Marketing Strategy
Summary
With decades of experience in strategic marketing and consulting, Natalie Potter is the Managing Director of BEAM, specialising in helping businesses achieve their sales and marketing objectives. She has worked with various sectors and notable clients, including healthcare, pharmaceutical, retail, and IT. Natalie's expertise lies in marketing strategy, brand development, and achieving business growth. She aims to gain board member experience while leading BEAM Marketing and assisting organizations aligned with her values. She has held senior roles in advertising agencies, managing key clients such as GlaxoSmithKline, Suzuki, and realestate.com.au. In her spare time, Natalie engages in professional development, family, travel, food and wine, gardening, and music.
Experience
BEAM
Managing Director (2017 - current)
Specialises in strategic marketing, branding, and digital marketing programs for small to medium-sized businesses.
The Not Too Hard Basket Marketing Consultancy
Director (2008 - 2018)
Serviced SMEs, offering freelance Marketing Manager roles, marketing plans, product launches, PR, market research, and more.
MediaCom
Director of Client Services (2002 - 2006)
Oversaw management of clients, including healthcare clients, for a part of WPP's media investment management operation.
CJB/Clemenger
Melbourne Manager (2000 - 2002)
Ran the Melbourne office of CJB within Clemenger, managing Melbourne-based clients.
Medicus
Group Account Director (1992 - 1996)
Specialised in healthcare advertising and communications for medical and pharmaceutical clients.
ICI Instruments
Marketing Manager (1990 - 1992)
Managed local and international marketing for ICI Instruments, a division of ICI Pharmaceuticals.