Nathalie P
Marketing Coordinator
Nathalie is passionate about connecting purposeful brands with their current and potential customers!
Summary
Nathalie has a Master’s degree in Marketing and over four years of experience in various industries (non-alcoholic beverages, wine and spirits, real estate).
These experiences have allowed Nathalie to develop outstanding interpersonal skills to effectively deal with different stakeholders, as well as analytical and creative competencies when mapping out a strategy and creating campaigns. Nathalie has also expanded on a variety of technical skills, including Photoshop, Canva, MailChimp and Excel.
She is passionate about brands with strong and purposeful values and she is looking forward to collaborating with you and will go above and beyond to meet your expectations!
Experience
Accor Apartments and Realty – Gold Coast, QLD
Marketing Executive (2022 - current)
Execution of marketing campaigns.
Rebellion Brewery – Ballarat, VIC
Marketing and Distribution (2021 - 2021)
Implemented CRM campaigns, as well as a local distribution strategy with the Marketing Manager
Overlooked the administration of orders, invoices, and account reconciliation through Xero.
Kilderkin Distillery – Ballarat, VIC
Marketing & Communications Officer (2021 - 2022)
Develop new products and establish a marketing strategy with product launch dates and corresponding CRM/social media campaigns
Assist in the rebranding and in the development of the brand story and values
Manage and create content for the CRM newsletters and social media channels
Visit venues to maintain positive relationships and drive sales.
Airoldi Fine Wines - Sandringham, VIC
Marketing and Operations Coordinator (2020 - 2021)
Created relevant marketing campaigns and analysis through CRM and social media (targeted and promotional on new wine arrivals, offers, events)
Set up the Shopify website, managed the retail store, and organised tastings at other venues.
BMW France - Paris region, France
Advertising Assistant (2017 - current)
Supervised the creation of communication materials, from agency briefs to campaign launches.
Kusmi Tea Paris
International Marketing Project Manager (2017 - 2019)
International Marketing Project Manager – June 2018 to August 2019
Participated in the elaboration of the operational marketing plan and assisted markets in the creation of their local plans
Coordinated internal teams (product marketing, communication, web, creation, legal) to develop successful omnichannel campaigns
Supported subsidiaries in the adaptation of marketing campaigns through operational tools (POSM, visuals, videos, in-store events)
Managed the products’ flow (post-launch, overstock, end-of-life), challenging markets, and defining action plans
Junior CRM Project Manager – February to June 2018
Managed the creation of communication assets and proposed a competitive offer and coordinated internal teams
Analysed marketing performance through relevant KPIs and ensured weekly reporting
Optimised CRM tools (database of 300 000 customers, routing platform) to develop customer knowledge,
International Marketing Coordinator Assistant – July to December 2017
Supported product launches: diffusion of the marketing plan, operational tools, and retail materials Monitored performance: analysis of sales forecast and launch results.
Key Skills
Social Media Management Content Production Email Marketing Brand Strategy Marketing AnalyticsQualifications
Master’s degree in Marketing (2012)
(École Supérieure des Sciences Commerciales d’Ange