Neil G

Crafting localised strategies for all Marketing teams, Digital, Social, Field and Campaign.

Lead the development of a Marketing Multi-Touch Attribution model alongside other key dashboards.

Inspiring a team of six Marketers and three SDRs.

Establishing and managing budgets across APAC.

Developing relationships with key Tech and SI Partners.

Orchestrated a multi-channel demand generation that drives net new accounts and engages already aware prospects.

Developed a successful top-of-funnel marketing strategy to drive a consistent and predictable in bound pipeline.

Launched a Customer Advocacy Program to drive localised content and ambassadors across the APAC region.

Implement remediation direct marketing activity for Consumer Bank remediation across Westpac.

Briefing and management of all key stakeholders regarding the development, approval, and execution of communications.

Developing and maintaining key relationships with product, legal, compliance, brand, and external suppliers to ensure a timely and best-in-class execution of projects.

Initiating a ‘Live/Fresh Eyes’ process to ensure that work is thoroughly checked saving Westpac >$50,000 in rework comms.

Leading the marketing strategy for Ophir’s new Global Opportunities Fund to assist in reaching its target FUM of $550m.

Reviewing, refreshing, and updating current communications to ensure its best-of class, fully automated and increasing leads through the funnel.

Developing communications to ensure investors in the current ecosystem stay engaged and are kept up to date with the latest news surrounding their investments.

Managing, developing and executing an annual marketing plan.

Collaboration with senior stakeholders to develop both long-term strategies and tactical opportunities to optimise market penetration, revenue and P&L gap closure initiatives.

Establishing automated trigger-based comms to ensure customers and retailers are constantly and successfully communicated to.

Developing update-to-date Retailer Assets Toolkits to further enable acquisition and retention tools for Sales.

Launching a completely new automated Early Month on Book (Onboarding) program for customers and retailers.

Project managing Business Intelligence, IT, CRM, Product, Sales teams in an AGILE manner to launch key deliverables.

Product Owner of Agile led squads that drives cards initiatives in both Australia and New Zealand.

Constantly reviewing the product suite and processes to identify stronger positioning and strategies.

Evaluating and recommending improvements to product and process risk profile to minimise compliance risk, operational risk, product risk and any reputational risk.

Utilising data-driven marketing to establish marketing campaigns to encourage card activation, utilisation and volume.

Successfully secured a Canstar Best Travel Credit Card award enhancing brand recognition.