Nick V
Marketing Strategist
Nick is a highly experienced, data-driven marketer who develops and executes strategies to grow businesses and build brands.
Summary
Nick has worked extensively with business owners, boards and management teams to get them better returns on their investment in marketing by developing, implementing and managing strategies that address key business issues.
As a senior leader, he can provide direct advice, implement plans or work with and mentor marketing teams.
He is technically proficient across brand, campaign, category management and product development. He has also been involved in technical transformations including web, app development, and martech implementation.
Management teams and owners like working with Nick because calhe is m, commercial, and process driven.
Experience
Burger Urge
GM/CMO (Interim) (2022 - 2023)
Burger Urge are a 27-unit company owned and franchise retail business located along the east coast of Australia. I was engaged to complete a range of projects across marketing, finance, and supply chain, once completed I moved into a strategy build and restructure focused predominantly on marketing, tactical promotions, and product development.
Adenbrook Homes
Head of Marketing (2021 - 2022)
Adenbrook Homes is a national new home builder franchise operating along the eastern seaboard of Australia. HIA top 20 – NSW 2021. In this role I was charged with increasing technical capacity, growing leads, and coaching sales teams to convert. Leading the sales and marketing function I implemented automation strategies and grew engagement using Salesforce and Pardot to initiate and enhance the client experience.
Frosty Boy Group
Global Head of Marketing (Contract/FTE) (2019 - 2021)
Frosty Boy is a global distributor and manufacturer of soft serve, beverage, savoury sauce, and nutritional supplement powders. Currently selling in 65 countries. Working in a contract capacity to complete a series of multiple re-brand initiatives including the build of new websites and full sales and marketing tools and collateral. Then moving into a permanent role to launch Wellboost, a complete nutritional supplement range with category disruptive ingredients including pre/probiotic combinations and inclusion of Lactoferrin.
Tempt Marketing
Marketing/Business Consultant (2012 - 2020)
Tempt is my own marketing and business consultancy that builds business growth strategies in retail, FMCG, hospitality, professional services, franchises, and SMEs.
The services we have provided include business and marketing plan development, brand strategy, design, digital and traditional media, collateral production, CRM development, website development, NPD, and event management.
Key Skills
Project Management Digital Marketing Campaign Management Brand Strategy Marketing StrategyQualifications
Masters of Marketing Management (2005)
Griffith University
Human Resource Management / Industrial Relations (1995)
University of SA
Bachelor of Science (Psyc.) (1992)
Adelaide University