Summary
An executive leader with over twenty years of global experience in building consumer brands, driving success for challenger brands, and understanding audience behaviour to develop strategic initiatives. Skilled in commercial acumen, financial analysis, budgeting, and team leadership. Strong track record collaborating with world-class companies and brands.
Experience
WA Return Recycle Renew
Head of Strategic Communications (2020 - 2025)
Senior role in the executive leadership team overseeing research, strategy, and marketing services. Led development and delivery of marketing strategies, stakeholder engagement, and sponsorship partnerships. Achieved high customer awareness and participation rates for Containers for Change brand, with various behaviour change campaigns.
WA Museum
Manager Marketing, Media & Audience Development (2019 - 2020)
Managed audience development for WA Museum sites and launched the New Museum in Perth. Led strategic plans, media evaluation, membership programs, and brand identity initiatives resulting in increased visitation and revenue.
City of Perth
Head of Marketing, Activation & Events (2016 - 2018)
Oversaw marketing strategy, branding, events, and digital growth for the city. Implemented operational improvements, launched award-winning events, and drove economic returns through digital-first campaigns.
Fairfax Media
Marketing Manager (2009 - 2012)
Responsible for WAtoday.com.au brand growth in WA. Managed sponsorships, media planning, and social media strategies resulting in increased site traffic and revenue streams.
Nestlé Ireland
Senior Marketing Roles (2003 - 2007)
Managed commercial marketing activities for Nestlé brands, including leading development strategies, promotional activities, and brand management. Achieved market share leadership for various product categories.
Carlton & United Breweries
Marketing, Sponsorship & Activation (1999 - 2003)
Managed promotional plans and sponsorships to drive sales and market share. Collaborated with national brand teams and achieved market leadership in certain regions.