Nicole B
Copywriter
Nicole has written, edited, sub-edited and proofread for metropolitan daily newspapers and national magazines for 30 years.
Summary
Nicole writes for The Age, Daily Telegraph, Broadsheet Media, Mercedes-Benz and Jetstar magazines, Venture (Swinburne University magazine), Destinations Australia, Urban Life Magazine. Proofread for Prime Creative Media and was also proofreader, writer and sub-editor for Hardie Grant Media.
In conjunction, Nicole co-founded a commercial copywriting business in 1997. Regular clients include Forest and Wood Products Australia and Planet Ark, Levi’s, Paspaley Pearls, Hotels.com, RedBalloon, Adrenaline, AusVeg, Virgin Active and Carnival Cruise Line.
As the final-read proofreader for Domain Group, she wrote cover lines for the Melbourne and Sydney editions of Domain magazine, Prestige, six editions of Domain Review, conducted all proofreading, rewrote headlines and copy, maintained and updated the editorial style guide and mentored the editorial team.
Experience
Versatile Information Solutions Network
Marketing Analyst, Content Creator and Copywriter (2020 - 2020)
Content creation and copywriting eDMs, social media content, SEO content, meta titles and meta descriptions, case studies and corporate blogs for medical, dental, renewable energies and allied healthcare providers.
Clients include: Everton Park Dental, Parkview Dental Practice, Dazzling Smiles Dental, DC Dental, Dentists @ Labrador, Maryborough Dental, Hervey Bat Dental, Golden Square Dental, Sandgate Doctors, Bodyright Healthcare, 360 Dental Marketing and Linked Group Services.
Domain Group
Final-read Proofreader (2018 - 2018)
Including fact checking, adherence to folios and flat plans, sub-editing, writing cover lines and headlines for the Sydney and Melbourne editions of Domain, Prestige (weekly in the Australian Financial Review) and six Melbourne editions of Domain Review (InDesign and Google Docs).
Directing and guiding workflow for the Melbourne and Sydney editors and identifying areas of improvement in copy; amending lacklustre headlines, cover lines and body copy throughout all publications.
Displaying intuition in recognising and amending last-minute errors that were inadvertently introduced at PressReader stage, while in the process of meeting multitude deadlines.
Caretaker and updater of the editorial style guide.
Mentoring the editorial and marketing divisions on written style, including headline writing, and grammatical accuracy.
Hardie Grant Media
Proofreader, Sub-editor and Writer (2013 - 2017)
Jetstar Magazine, Mercedes-Benz, Horizons, Venture, Shop Melbourne, Men In This Town, custom magazines, manuscripts and special projects.
Identifying areas of editorial improvement and offering creative solutions for ineffective or inaccurate copy.
News Corp: Herald Sun and Sunday Herald Sun
Sub-editor, Writer and Reviewer (2011 - 2013)
Sub-editing across the national spectrum of publications including Herald Sun, mX (popular daily commuter publication) and all Leader newspapers (Cybergraphics and InDesign).
As part of the news team, never failing to meet up to 26 daily deadlines.
Regular reviewer of opera, visual art and ballet for the Sunday Herald Sun and travel/arts writing for The Daily Telegraph.
www.way-with-words.com.au
Chief Writer and Creative Director (1997 - current)
Co-founder, creator and proofreader of magazines; writing, editing, commissioning and proofreading press releases, print and website content, including successful magazine launches of Telcall for Australian Telecommunications’ national body and Urban Life Magazine for Publicity Press.
Writing and producing corporate profiles, newsletters, articles, social media content, content optimisation, editing and SEO content for Levi's, Carnival Cruise Line, Frasers Property Australia, Make It Wood editorial campaigns from 2019 to 2021, Scenic, Hotels.com, La-Z-Boy Australia, Paspaley Pearls, Virgin Active, AusVeg, Amcal, RedBalloon, Prime Creative Media and The Real Estate Voice.
Speechwriting for keynote speakers in the real estate industry and special events. (Google Docs, Clearscope, Microsoft Word and Excel).
Qualifications
Advanced Diploma in Filmmaking & Digital Media (2012)
Swinburne University of Technology